COLUMBIA, Md., Jan. 28, 2014 /CNW/ - PANDORA Jewelry, one of the world's largest, luxury jewelry brands announces American actress, Alyson Hannigan as the new face for Spring 2014. Hannigan, most notably known for her roles in Buffy the Vampire Slayer and CBS' How I Met Your Mother will be featured in PANDORA's print and digital advertisements throughout North America beginning Mother's Day.
PANDORA is a 30-year-old brand, which prides itself in offering women high-quality, hand finished jewelry that celebrates all of life's unforgettable moments. The brand is thrilled to commemorate Hannigan's successful acting endeavors and her joys of motherhood.
"Alyson's positive attitude truly epitomizes the PANDORA brand philosophy of celebrating womanhood and all the unique qualities that make women extraordinary," said Angel Ilagan, Vice President, Marketing, PANDORA Jewelry, Americas. "Hannigan is most known for her comedic roles in both television and film, but what people don't know is she is an avid supporter of numerous charities and a loving mother of two. And with more than 600 charms that PANDORA offers, we hope to help tell Alyson's story and showcase some of her unforgettable moments, both on- and off-screen."
"I'm delighted to partner with a brand that helps women express their creativity and style," said Alyson Hannigan. "A company that offers choice, all price points, and designs that reflect a women's individuality, is something I am proud to represent."
For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 70 countries on six continents in over 10,300 locations, including approximately 1,000 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net. For news and updates, find us on Facebook or follow us on Twitter.
Headquartered in Copenhagen, Denmark, PANDORA employs over 7,300 people worldwide, of whom more than 5,200 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 900 million). For more information about PANDORA, please visit www.pandoragroup.com.
CONTACT: Keshia Holland, PANDORA, o: 410-309-0200, email@example.com; Heather Woolford, GKV, o: 410-234-2519 or m: 410-375-2334, firstname.lastname@example.org
SOURCE: PANDORA Jewelry
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