Over twenty internationally renowned speakers, workshops, networking labs, live artist performances, a breathtaking venue - and more! - C2MTL: a unique experiential approach

MONTREAL, Feb. 18, 2014 /CNW Telbec/ - C2MTL takes this opportunity today to unveil its experiential program, aiming to stimulate business creativity among 2000 participants expected to descend upon Montréal from May 27 to 29. Recognized by and renowned among the most innovative business conference in the world, C2MTL invites the world's business leaders to immerse themselves in inspiration, expression and discussion, in an environment conceived and designed entirely for our participants. They can also enjoy performances by internationally renowned artists including Patrick Watson, James Murphy ex-leader of LCD Soundsystem (also co-producer of Arcade Fire's Reflektor), the Cirque du Soleil, the Festival International de Jazz de Montréal, and the Elektra and MUTEK festivals. C2MTL demonstrates that creativity can take many different forms, especially when progressive discussions, collaborative workshops and lively debates offer so many unique, relevant and astonishing visions of the business world.

Experimentation and connection
Experience an array of original experimentation activities including the DIY Lab, presented by Ingenio, a subsidiary of Loto-Québec, plunging participants into the heart of a creative process designed to solve specific business issues proposed by our speakers. In the Solutions Lab, presented by Investissement Québec, participants can avail themselves of the services of Mosaic, HEC Montréal's creativity and innovation hub, to share their challenges and discover paths to concrete solutions to their commercial issues. Launched by the Sid Lee agency, Boot Camp 2014 could develop into the largest live collective brainstorming session presented to date. Meanwhile, the Knowledge Marketplace, proposed by Montreal's start up firm E-180 and presented by the Government of Québec, will offer a venue and context for the exchange of know-how and expertise via "learning in pairs." In addition, C2MTL will feature a series of workshops offering creative processes and new methods presented by experts from Aimia, Communispace, Google, PwC Canada, SAP and the SAQ.

Patrick Watson will kick off the conference with a performance featuring a brand-new song from his unreleased forthcoming album. The Cirque du Soleil will showcase its dazzling creativity in an inaugural moment created especially for C2MTL. C2MTL participants can join us in celebrating the 15th anniversaries of the Elektra and MUTEK festivals at the Musée d'art contemporain de Montréal, part of the Digital Springtime program. Montréal surely owes part of its international reputation for excellence in the digital arts and electronic music to these two festivals and their avant-garde programs. C2MTL participants will be invited to the MAC for an evening of immersive audiovisual performances and digital art installations. To bring the curtain down on this third edition, brilliant New York DJ James Murphy drops his renowned dancefloor grooves in the Arsenal for what is sure to be the best party in town; the show opens with electropop masters le Matos. The evening begins with a Battle of the bands, presented by the Festival international de Jazz de Montréal, pitting high-voltage outfits Roma Carnivale and the Gypsy Kumbia Orchestra in a no-holds-barred musical duel. A pair of DJs, Shaydakiss and A-Rock, will close out the bash with their ultra-danceable grooves.

Local creativity in the spotlight
MASSIVart will commission an activity, created by C2MTL entitled Content Visualization, presented by Bell Media, allowing five artists to spend three days creating works inspired by the content, remarks, discussion and ideas seen and heard during the event.  The history of C2MTL will be written, painted and designed in this rich and progressive narrative space. Meanwhile, the Chromatic festival will present an itinerary in the heart of the Arsenal unveiling and showcasing works created by many other artists at the festival. The CODE SOUVENIR MONTRÉAL boutique/vitrine, an initiative spearheaded by the Ville de Montréal Bureau du design, is back this year, presenting objects created by local designers and offering stimulating encounters with their creators. Meanwhile, the Conseil des créateurs de mode du Québec has created the Cabinet éphémère, a traveling creative boutique offering an exclusive and intimate window onto the Québécois creative process.

The Arsenal, a landmark building of Montréal's industrial heritage transformed into a vast contemporary art gallery, has generously selected and loaned C2MTL pieces of its collection, further enriching the artistic dimension of the event. To help put participants in the right spirit of creativity, C2MTL is lived in the heart of an "Innovation Village" conceived and constructed to stimulate all five senses and excite the emotions to create a complete immersive experience. C2MTL extends over more than 80,000 square feet of the Arsenal; the floor of the former shipyard has been completely reconceived. Speakers will be presented in the Forum with lighting and video production specs worthy of movie stars. Outside, in a zone bordered by the historic Lachine Canal, C2MTL has created a plaza featuring caterers, bars and salons designed and displayed to facilitate networking under the sun and the stars.

Finally, let us remember that Montréal will host over twenty business leaders from all backgrounds and walks of live who have inspired and changed the world, including film director and adventurer James Cameron, Bangladeshi economist and Nobel laureate Pr Muhammad Yunus, designer Christian Louboutin, economist Noreena Hertz, Abigail Posner of Google and Tony Hsieh of Zappos.com to name but a few, coming to C2MTL to share their stories and, above all, their creative vision of the business world.

About C2MTL
C2MTL is a non-profit organization aiming to reinvent the concept of the annual international conference, in order to better explore the "commerce-creativity" dynamic as well as its potential to redefine the business world. Every year, this three-day immersive event assembles renowned innovators from varied backgrounds. Participants are plunged into an intellectual and experiential environment that stimulates the left and right sides of their brains in order to develop their creative leadership skills. C2MTL features a tremendous variety of non-traditional experiences including presentations by renowned speakers, interactive exhibitions, multimedia presentations, collaborative workshops and a creativity Boot Camp, held in a unconventional "Innovation Village" conceived exclusively by and for C2MTL.

C2MTL is extremely grateful for the continuous support of its founding partners, creative agency Sid Lee and the Cirque du Soleil, as well as the generous support of its media partner, business magazine Fast Company, and its partner in innovation, Intel. C2MTL would like to emphasize the support of the Government of Québec and Canada Economic Development, and thank its principal sponsors: Solotech, Videotron Business solutions, Aimia, Investissement Québec, Loto-Québec (via its subsidiary Ingenio), the Ville de Montréal, BRP, Les Affaires, the SAQ, Tourisme Montréal, Ubisoft, Montréal International, the Board of Trade of Metropolitan Montréal, Conférence régionale des élus de Montréal (CRÉ), Fasken Martineau, Keurig, PwC Canada, Communispace, Fatboy, Hydro-Québec, Bell Media, the Globe and MailLa Presse, Newad, and its initial patrons, Power Corporation as well as the Claudine and Stephen Bronfman Family Foundation.



For further information:

Marie Eve Boisvert, Vice-president, Communications and public relations
meboisvert@C2MTL.com - 514 380 8755, ext. 188

Media relations: 
Élisabeth-Anne Bütikofer, Head of media relations
eabutikofer@C2MTL.com - 514 380 8755, ext. 158 or 514 272 4653

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