- Charity Aims to Tell its Story and Share its Impact Nationwide -
TORONTO, July 24, 2013 /CNW/ - Grip Limited today announced a new
partnership with Outward Bound Canada (OBC) to help the charity known
best for its nationwide wilderness-based personal development
programs. The aim is to reconnect with past participants and donors in
advance of its upcoming 50th anniversary in Canada.
As OBC alumni themselves, the Grip Team is taking on this challenge with
open arms, having a strong affinity for the brand based on their own
perspective-altering OBC experience.
"This partnership was not only a great opportunity to work on a really
interesting, Canadian brand in the non-profit space, but it was also
the perfect chance for us to give back. Our own Outward Bound
excursion really gave us all something invaluable, and now we'll be
able to bring that experience to life and help more people reconnect
and connect with these exceptional programs," said Bob Shanks, one of
Grip's founding partners.
Over the last three years, the charity has made some shifts in order to
increase program relevancy and accessibility. The most significant
change has been the addition of urban programming in both Toronto and,
most recently, Vancouver. These programs are an extension not a
replacement of Outward Bound Canada's traditional wilderness based
"It has always been challenging to truly capture the impact and essence
of an Outward Bound program as it is both highly personal and
contextual," explained OBC's Executive Director, Sarah Wiley.
"Therefore, we're thrilled to be able to work with an agency like Grip
that not only has experienced our programs first hand but also has the
expertise and vision to help communicate Outward Bound Canada's unique
Grip will initially focus on building profile for Outward Bound in the
social/digital space. Early efforts will be made to reconnect with
Alumni, who are willing to share their experience and recommend Outward
Bound to others.
About Outward Bound
Outward Bound Canada is a not-for-profit, charitable, educational
organization that inspires personal development and self-discovery for
people of all ages through challenge and adventure. Since 1969, over
80,000 people have taken part in an Outward Bound experience in Canada.
Our courses compel you to dig deep. With encouragement and support, you
transcend the illusion of limitations, and find new strength and
confidence within yourself. It's a total workout for the body, mind and
spirit. To learn more, please visit www.outwardbound.ca.
About Grip Limited
Founded in 2002, Grip Ltd. is a Toronto-based communications company
providing expertise in advertising, design and digital. Services
include strategy & planning, creative development and production for
traditional and non-traditional media, and brand identity and package
design. The company's client roster includes: Labatt (AB-InBev), Honda
Canada Inc., Boehringer Ingleheim, Dare, Expedia, Yum! (KFC, Pizza Hut,
and Taco Bell), Johnson and Johnson and The Sunnybrook Foundation. The
company is privately held.
For more information, visit: www.griplimited.com.
SOURCE: Outward Bound Canada
For further information:
SELECT Public Relations