Orville Redenbacher's introduces Spicy Nacho to satisfy Canadians'
popcorn cravings... and all
new packaging makes it easier to find
the Orville you love!
MISSISSAUGA, ON, June 17 /CNW/ - Popcorn lovers rejoice! Orville
Redenbacher's is adding a new look and flavour to its line of popcorn,
shaking up snack time like never before with the launch of Spicy Nacho.
Two thirds of Canadians feel that a variety of flavours is a key
consideration when choosing a snack, according to a recent poll by Angus
Reid Strategies commissioned on behalf of Orville Redenbacher's.
Canada's most popular popcorn brand aims to give Canadians exactly what
they crave - more flavour -- with the launch of Orville Redenbacher's Spicy
Nacho. Orville Redenbacher's Spicy Nacho pops in minutes,
giving consumers a fluffy and flavourful snack without the wait.
Orville Redenbacher's is also rolling out new packaging for all of its
microwavable popcorn products. Classic popcorn like Buttery and Select
White will remain in red packages, while lighter options like Smart
Pop! will be available in green packages. New flavoured popcorn,
like Spicy Nacho and Flavour Shakers, will be in yellow
"With red, green and yellow coloured packaging representing the buttery
classics, Smart Pop and flavour options respectively, it's never been
easier for Canadians to spot their favourite Orville Redenbacher popcorn
in the snack aisle," said Rob Tallis, Director of Marketing for Orville
Redenbacher's at ConAgra Foods Canada. "Spicy Nacho flavour
is a zesty take on a classic snack, and the yellow, easy-to-read
packaging makes satisfying those cravings easier than ever!" The latest
addition to the brand in Canada, Orville Redenbacher's Spicy Nacho joins
earlier popcorn innovations such as Orville Redenbacher's Flavoured
Mini Bags and Flavour Shakers popcorn, all part of the yellow
line-up of flavoured popcorn. Orville Redenbacher's Spicy Nacho has
a suggested retail price of $3.99-$5.49. Orville Redenbacher's Spicy
Nacho popcorn will become available at most major retailers on June
Orville Redenbacher's popcorn is made with 100 percent whole grain
popping corn and is a source of fibre. Canada's Food Guide advises
Canadians to make at least half of their grain products whole grain each
Angus Reid Strategies conducted an online survey among 1,005 randomly
selected Canadian adults who are Angus Reid Forum panelists. The margin
of errors +/- 3.1%.
About ConAgra Foods Canada, Inc.
ConAgra Foods Canada, based
in Mississauga, Ontario, is a division of ConAgra Foods Inc. (NYSE:
CAG), based in Omaha, Nebraska. ConAgra Foods is one of North America's
largest packaged-food companies, serving consumer grocery retailers, as
well as restaurants and other foodservice establishments. Popular
ConAgra Foods consumer brands include: Orville Redenbacher's™, Healthy
Choice™, VH™, Chef Boyardee™, Egg Beaters™, Hunt's™, Snack Pack™, PAM™,
POGO™, Reddi-Wip™ and many others. For more information, please visit us
About ConAgra Foods, Inc.
ConAgra Foods, Inc., (NYSE: CAG) is
one of North America's leading food companies, with brands in 97 percent
of America's households. Consumers find Orville Redenbacher's™, Healthy
Choice™, Chef Boyardee™, Banquet™, Egg
Beaters™, Hebrew National™, Hunt's™, Marie
Callender's™, PAM™, Peter Pan™, Reddi-wip™
and many ConAgra Foods brands in grocery, convenience, mass merchandise
and club stores. ConAgra Foods also has a strong business-to-business
presence, supplying potato, other vegetable, spice and grain products to
a variety of well-known restaurants, foodservice operators and
commercial customers. For more information, please visit us at www.conagrafoods.com.
SOURCE CONAGRA FOODS, INC.
For further information: For further information:
Ketchum on behalf of ConAgra Foods Canada