Orville Redenbacher's new line of popcorn makes snack time spicy!

Orville Redenbacher's introduces Spicy Nacho to satisfy Canadians' popcorn cravings... and all
new packaging makes it easier to find the Orville you love!

MISSISSAUGA, ON, June 17 /CNW/ - Popcorn lovers rejoice! Orville Redenbacher's is adding a new look and flavour to its line of popcorn, shaking up snack time like never before with the launch of Spicy Nacho.

Two thirds of Canadians feel that a variety of flavours is a key consideration when choosing a snack, according to a recent poll by Angus Reid Strategies commissioned on behalf of Orville Redenbacher's. Canada's most popular popcorn brand aims to give Canadians exactly what they crave - more flavour -- with the launch of Orville Redenbacher's Spicy Nacho. Orville Redenbacher's Spicy Nacho pops in minutes, giving consumers a fluffy and flavourful snack without the wait.

Orville Redenbacher's is also rolling out new packaging for all of its microwavable popcorn products. Classic popcorn like Buttery and Select White will remain in red packages, while lighter options like Smart Pop! will be available in green packages. New flavoured popcorn, like Spicy Nacho and Flavour Shakers, will be in yellow packages.

"With red, green and yellow coloured packaging representing the buttery classics, Smart Pop and flavour options respectively, it's never been easier for Canadians to spot their favourite Orville Redenbacher popcorn in the snack aisle," said Rob Tallis, Director of Marketing for Orville Redenbacher's at ConAgra Foods Canada. "Spicy Nacho flavour is a zesty take on a classic snack, and the yellow, easy-to-read packaging makes satisfying those cravings easier than ever!" The latest addition to the brand in Canada, Orville Redenbacher's Spicy Nacho joins earlier popcorn innovations such as Orville Redenbacher's Flavoured Mini Bags and Flavour Shakers popcorn, all part of the yellow line-up of flavoured popcorn. Orville Redenbacher's Spicy Nacho has a suggested retail price of $3.99-$5.49. Orville Redenbacher's Spicy Nacho popcorn will become available at most major retailers on June 17, 2010.

Orville Redenbacher's popcorn is made with 100 percent whole grain popping corn and is a source of fibre. Canada's Food Guide advises Canadians to make at least half of their grain products whole grain each day.

Angus Reid Strategies conducted an online survey among 1,005 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of errors +/- 3.1%.

About ConAgra Foods Canada, Inc.
ConAgra Foods Canada, based in Mississauga, Ontario, is a division of ConAgra Foods Inc. (NYSE: CAG), based in Omaha, Nebraska. ConAgra Foods is one of North America's largest packaged-food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: Orville Redenbacher's™, Healthy Choice™, VH™, Chef Boyardee™, Egg Beaters™, Hunt's™, Snack Pack™, PAM™, POGO™, Reddi-Wip™ and many others. For more information, please visit us at www.conagrafoods.ca.

About ConAgra Foods, Inc.
ConAgra Foods, Inc., (NYSE: CAG) is one of North America's leading food companies, with brands in 97 percent of America's households. Consumers find Orville Redenbacher's™, Healthy Choice™, Chef Boyardee™, Banquet™, Egg Beaters™, Hebrew National™, Hunt's™, Marie Callender's™, PAM™, Peter Pan™, Reddi-wip™ and many ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying potato, other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

SOURCE CONAGRA FOODS, INC.

For further information: For further information:

Media Contacts:

Victoria Zigelman

Ketchum on behalf of ConAgra Foods Canada

T: 416-355-7415

E: victoria.zigelman@ketchum.com

Organization Profile

CONAGRA FOODS, INC.

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890