Report Evaluates OpenText's Customer Communications Management Solution
WATERLOO, Ontario, Feb. 22, 2017 /CNW/ -- OpenText™ (NASDAQ: OTEX, TSX: OTEX), a global leader in Enterprise Information Management (EIM), today announced that it has been positioned as a leader in Gartner's Magic Quadrant for Customer Communications Management Software report, published on January 26, 2017 by one of the leading worldwide research and advisory firms, Gartner, Inc. The report evaluated Customer Communications Management (CCM) vendors.
According to the Gartner report, "Today's CCM market embraces a more dynamic, interactive model: CCM applications create personalized, on-demand communications via multiple channels, often based on the recipient's preferences rather than the sender's."
Gartner notes that, "The CCM market is mature, yet evolving, with some of the innovation around cloud and mobile coming from vendors with a regional or midmarket focus… CCM providers, both established companies and newer entrants, are adding new capabilities for digital engagement, rich media, context awareness, social and mobility, and cloud delivery."
"CCM solutions are vital to enabling the digital transformation businesses need to continuously engage with their customers," said Adam Howatson, chief marketing officer at OpenText. "With significant focus and investment on our CCM portfolio, we have created an integrated solution with strong interactive capabilities from customer engagement through to business insight to deliver personalized communications that demonstrate an understanding of each customer's needs throughout the entire customer lifecycle. OpenText continues to provide rich solutions that meet today's needs and provide the flexibility to evolve with the market."
The report also notes, "Continuous, personalized customer engagement is a central, even urgent, priority for digital business… As a result, application leaders in charge of CCM require solutions that can incorporate insights about customers' behavior, preferences and needs in order to create direct, personal and contextualized engagement through electronic and digital channels."
The Magic Quadrant provides a graphical positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct. "In terms of Ability to Execute and Completeness of Vision, Leaders are doing well and are prepared for the future with a clear vision. They have strong channel partners and a presence in multiple regions; they achieve consistent financial performance; and they offer broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit."
Part of the OpenText Customer Experience Management (CEM) suite, OpenText Customer Communications Management enables highly personalized communications, created directly by business users, to enrich customer experience and accelerate growth. With OpenText Customer Communications Management, both business-to-business (B2B) and business-to-consumer (B2C) organizations can create, produce, and distribute enterprise documents on-demand and improve interaction with customers. Simple to deploy and maintain, OpenText Customer Communications Management delivers dynamic composition, document process automation, and high volume output management capabilities.
Click here to download a complimentary copy of the report.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
OpenText enables the digital world, creating a better way for organizations to work with information, on-premises or in the cloud. For more information about OpenText (NASDAQ: OTEX, TSX: OTEX) visit opentext.com.
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Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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