Solutions from Technology Leaders Help Customers Go Beyond CRM for a Complete Omni-Channel Experience
WATERLOO, Ontario, Sept. 17, 2015 /CNW/ -- OpenText™ (NASDAQ: OTEX, TSX: OTC), a global leader in Enterprise Information Management (EIM), today announced that it has extended its integration of OpenText Digital Asset Management (DAM) with SAP® hybris® solutions to deliver a complete omni-channel experience. This announcement heralds a new era of unified customer experience enabling companies to go beyond the capabilities provided by traditional CRM solutions with an engaging and consistent customer experience across all channels of engagement.
In an omni-channel world where information flows seamlessly, convenience and flexibility across all channels is imperative. To gain customer attention, information and content has to be relevant, rich and informative beyond that from other sources, targeted at their current needs and optimized for consumption, making digital assets a key component of successful customer engagement. Digital asset management is the foundation for helping ensure that digital assets such as marketing and product images, text, video and audio are managed and delivered consistently and seamlessly across all channels. Recently named a leader in Digital Asset Management for Customer Experience by Forrester Research1, OpenText DAM for SAP serves as that centralized, secure and accessible repository to manage digital media, branding and video.
"Organizational information has traditionally lived in separate and siloed systems, which can impede the flow of information from one area to the next," said Adam Howatson, chief marketing officer for OpenText. "As companies modernize their systems of engagement, they need a simple, integrated platform that supports growth with a single enterprise solution for digital asset management for all channels. Together with SAP, we will help companies move beyond CRM to modernize and simplify solutions to take customers to the next level of customer experience."
OpenText DAM and SAP hybris solutions work together to help organizations provide a scalable and flexible experience across channels, service and marketing. OpenText provides a single source of digital media across SAP solutions, including the SAP hybris Marketing, SAP hybris Commerce and SAP hybris Customer Experience Suites, and helps unify the end customer experience and avoid silos of redundant outdated content. Extending the existing integrations between OpenText DAM, SAP Business Suite and now the SAP hybris commerce and Experience Suites will allow the ability to more fully media-enable a single holistic view of relevant data and content reducing inconsistency across the enterprise.
"Today's businesses must deliver consistent, contextual experiences across all their channels and touchpoints, optimizing content for each customer. We are thrilled to have OpenText join us on this journey, pairing OpenText's leading digital asset management capabilities with SAP hybris," said Brian Walker, chief strategy officer, hybris software, an SAP company, and SAP Customer Engagement and Commerce, SAP. "Working together with OpenText DAM, SAP hybris' solutions for customer engagement offer a complete omni-channel commerce and content solution."
OpenText DAM for SAP includes integration with SAP hybris Commerce, SAP hybris Marketing and SAP® hybris® Customer Experience. This integration can provide application users an easy-to-use experience in a centralized repository of rich media to deliver exceptional marketing campaigns and commerce. Additionally, this release of OpenText DAM includes an extended programming interface for customization, automated asset version updates, additional rendering services, and an on-demand media delivery service. OpenText DAM is certified through the SAP premium qualification ensuring quality and compliance to standards, which include accessibility, security and performance.
OpenText DAM for SAP simplifies creation-to-consumption information flows to help customers manage all their video, images and other rich media for the entire enterprise in one place. Transforming the digital media supply chain to get the right content and rich experiences to users on the platforms and devices they choose, OpenText DAM is the core platform and interconnection for enterprise DAM solutions. The platform helps users find what they need to share and collaborate to use digital assets anywhere for more effective communication and rich experiences in marketing, sales, commerce and the entire digital media supply chain.
OpenText DAM is part of the OpenText Enterprise Information Management (EIM) strategy, enabling organizations to discover and manage information to spur growth and innovation and decrease time to competitive advantage. The OpenText EIM strategy consists of comprehensive and integrated product suites including Content Suite, Process Suite, Experience Suite, Discovery Suite, Information Exchange Suite and Analytics.
1- Forrester Research, The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2014
OpenText enables the digital world by simplifying, transforming, and accelerating enterprise information needs, on premises or in the cloud. For more information about OpenText (NASDAQ: OTEX, TSX: OTC) visit opentext.com.
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