Big Data Analysis Solution Monitors, Compares, and Visualizes Media Coverage Surrounding U.S. Presidential Race with OpenText Release 16
WATERLOO, Ontario, Feb. 2, 2016 /CNW/ -- OpenText™ (NASDAQ: OTEX, TSX: OTC), a global leader in Enterprise Information Management (EIM), today announced Election Tracker '16. Election Tracker '16 allows users to visually monitor, compare, and analyze media coverage surrounding the 2016 U.S. Presidential Election coverage from the world's top online news publications and agencies. Individuals are encouraged to access the election tool at Electiontracker.us for a complete picture of the current media coverage of the U.S. Presidential election.
Election Tracker '16 curates text from thousands of online news articles and global media outlets, to create meaningful, visual, and highly interactive dashboards that summarize and compare coverage across news outlets, presidential candidates, hot topics, and tone. With Election Tracker '16, users can visualize election trends as they unfold in the news media. The interactive tool can also compare candidates based on mentions across topics, history, geography, or sentiment. The topics, which represent key election issues, are dynamically generated from the news coverage. Electiontracker.us was built using Process Suite, Content Suite and Analytics Suite Release 16.
"Analyzing both structured and unstructured data provides a full picture of any situation to enable smarter, data-driven business decisions," said Adam Howatson, chief marketing officer at OpenText. "Election Tracker '16 evaluates election news coverage, using the articles themselves as a source of unstructured data. OpenText technology actually analyzes the content of the unstructured data, much in the way a human would, only much faster and with a perfect memory and better aggregate insight over massive volumes. Election Tracker '16 is a working example of unstructured data analysis in action and showcases its ability to provide a solution to an increasingly common business concern across all industries."
Election Tracker '16 is a prime example that demonstrates the power and importance of unstructured data analysis. While many databases and data visualization tools are available, most only deal with the structured data in an organization. However, as the amount of unstructured data contains far greater insight and context, organizations are facing a fundamental challenge. With OpenText, organizations can access and harvest data from any unstructured source, including documents, web sites, social sites (Twitter, Facebook, LinkedIn), email, document archives (PDF), RSS feeds and blogs – even EIM, ECM, CRM and other core Enterprise systems. These sources can then be combined with structured data to provide a complete picture of the organization and valuable context including customer sentiment, discussion, brand coverage, media and internet trends or anything you can imagine.
Most pure-play text analytics solutions on the market today do not create a full analysis. They are limited to translating free text to entities and taxonomies, leaving the actual visualization and analysis to other technologies. Election Tracker '16 combines the power of content analytics with data analytics by leveraging OpenText InfoFusion to process the content and OpenText Analytics Information Hub to provide dynamic, secure, and scalable visualization of the data.
OpenText Release 16 powers Electiontracker.us.
OpenText Process Suite - InfoFusion provides standard taxonomies for classifying and extracting meta-data from raw text, assessing its sentiment, and extracting entities such as places, people, organizations, trademarks, products or election issues. Using OpenText Analytics Suite - Information Hub, customer are able to represent the data in any visual format required, offering a huge palette of out-of-the-box charts, graphs and maps for effective data visualization. Specializing in custom visualization, Information Hub can create visuals such as word clouds, treemaps and heatmaps and delivers them as HTML, PDF, Excel, Word, PowerPoint and more. All the information is stored and secured in OpenText Content Suite.
The OpenText EIM strategy consists of comprehensive and integrated product suites including Content Suite, Process Suite, Experience Suite, Discovery Suite, Information Exchange, and Analytics.
OpenText enables the digital world, creating a better way for organizations to work with information, on premises or in the cloud. For more information about OpenText (NASDAQ: OTEX, TSX: OTC) visit opentext.com.
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Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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