Ontario AMBER Alert program enters new partnership with LCBO

ORILLIA, ON, Jan. 11, 2013 /CNW/ - Thanks to a new AMBER Alert program partnership with Liquor Control Board of Ontario (LCBO), more people than ever will be able to assist the Ontario Provincial Police (OPP) and their policing partners with their recovery efforts when a child is abducted.

As a result of the partnership, LCBO terminals will now have the capability of alerting customers that an AMBER Alert is in progress and with more than 600 LCBO retail stores in Ontario, AMBER Alert notifications will reach significantly more people right across the province, according to the OPP.

"The more we broaden our audience for AMBER Alert notifications, the greater our chances of locating abducted children.  We thank Liquor Control Board of Ontario for helping us enhance distribution of our Amber Alert notifications during those first crucial hours of a child abduction", - OPP Deputy Commissioner Larry Beechey.

"As a socially responsible, community-focused retailer, LCBO is proud to partner with the OPP and the Ontario AMBER Alert Program.  Through our network of 630 stores in communities across the province, we are pleased to be part of the solution by notifying the public in the event of an AMBER Alert to help find abducted children and make our communities safer,"-Bob Peter, LCBO President & CEO.

"While we hope for a day when we never again need an AMBER Alert, we continue to look forward and expand on our Ontario partnerships.  Thanks to our new partnership with Liquor Control Board of Ontario, the AMBER Alert program has just one more highly effective method to communicate information to the public in instances where a child has been abducted," - Doug Kirk, Ontario AMBER Alert Steering Committee member and OAB President.

Sunday, January 13, 2013 is National AMBER Alert Awareness Day (US), which commemorates the anniversary of the abduction and murder of Amber Hagerman in Arlington, Texas in 1996 and raises awareness about the program.

The OPP facilitates the Ontario AMBER Alert program under the direction of the Ministry of Community Safety and Correctional Services, and collaborates with its many partners throughout the province to locate children who are abducted in Ontario.


SOURCE: Ontario Provincial Police

For further information:

Contact:  OPP Sgt. Steve Montpetit, Ontario AMBER Alert Coordinator    
Phone:  (705) 794-7065 

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