ORILLIA, ON, Jan. 11, 2013 /CNW/ - Thanks to a new AMBER Alert program
partnership with Liquor Control Board of Ontario (LCBO), more people
than ever will be able to assist the Ontario Provincial Police (OPP)
and their policing partners with their recovery efforts when a child is
As a result of the partnership, LCBO terminals will now have the
capability of alerting customers that an AMBER Alert is in progress and
with more than 600 LCBO retail stores in Ontario, AMBER Alert
notifications will reach significantly more people right across the
province, according to the OPP.
"The more we broaden our audience for AMBER Alert notifications, the
greater our chances of locating abducted children. We thank Liquor
Control Board of Ontario for helping us enhance distribution of our
Amber Alert notifications during those first crucial hours of a child
abduction", - OPP Deputy Commissioner Larry Beechey.
"As a socially responsible, community-focused retailer, LCBO is proud to
partner with the OPP and the Ontario AMBER Alert Program. Through our
network of 630 stores in communities across the province, we are
pleased to be part of the solution by notifying the public in the event
of an AMBER Alert to help find abducted children and make our
communities safer,"-Bob Peter, LCBO President & CEO.
"While we hope for a day when we never again need an AMBER Alert, we
continue to look forward and expand on our Ontario partnerships.
Thanks to our new partnership with Liquor Control Board of Ontario, the
AMBER Alert program has just one more highly effective method to
communicate information to the public in instances where a child has
been abducted," - Doug Kirk, Ontario AMBER Alert Steering Committee
member and OAB President.
Sunday, January 13, 2013 is National AMBER Alert Awareness Day (US),
which commemorates the anniversary of the abduction and murder of Amber
Hagerman in Arlington, Texas in 1996 and raises awareness about the
The OPP facilitates the Ontario AMBER Alert program under the direction
of the Ministry of Community Safety and Correctional Services, and
collaborates with its many partners throughout the province to locate
children who are abducted in Ontario.
SOURCE: Ontario Provincial Police
For further information:
Contact: OPP Sgt. Steve Montpetit, Ontario AMBER Alert Coordinator
Phone: (705) 794-7065