Inspired by OneCoffee's More OK pods, Celebrates Life-Altering More OK Moments
BURNABY, BC, May 26, 2016 /CNW/ - Canterbury Coffee, the makers of OneCoffee, officially launched their "More OK Hall of Fame" at a lavish event held near the IT guy's desk.
Inspired by OneCoffee's organic, fair trade and 99% biodegradable* Keurig-compatible pods, each of the 10 honourees celebrates More OK moments—moments when everyday things evolved into something slightly better. Take for example the bendy straw, which in a definitive More OK moment, prevented unsuspecting beverage consumers from stabbing themselves in the roof of their mouth.
The More OK Hall of Fame is sponsored by OneCoffee, a More OK choice for single-serve coffee users because most Keurig compatible pods are just OK. Together, OneCoffee and the More OK Hall Of Fame are committed to celebrating history's greatest More OK moments, such as the evolution of the twist off beer cap, the unrolling of two-ply toilet paper, and OneCoffee's own organic, fair trade and 99% biodegradable* Keurig-compatible pods.
"At OneCoffee, we believe change rarely comes in one fell swoop," said Shelaine Chu, Brand Manager, OneCoffee. "Often the route to success is a series of small steps. More OK exemplifies this by highlighting how small changes can lead to something better."
The "More OK Hall of Fame" is hosted by the somewhat renowned comedian Brian Calvert, and available online at onecoffee.com/MoreOK.
"It's a privilege to be the face of More OK moments in Canada," Calvert said. "I personally support aiming slightly high, and well, not driving change, but giving it a good push in the right direction."
Be More OK with OneCoffee.
Established in 2013, OneCoffee was designed to offer a more sustainable single-serve coffee by offering an organic, fair trade coffee in a 99 percent biodegradable* Keurig-compatible pod.
It's estimated that 20 to 30 percent of Canadians use single-serve coffee makers and over 10 billion single-serve capsules will be purchased this year, creating a significant impact on landfills. Through the More OK movement, OneCoffee hopes people will see they can make a difference without even trying.
"At OneCoffee, we believe single-serve coffee pods are okay, but OneCoffee pods are More OK," said Chu. "If you've ever felt guilty about using and throwing away single-serve coffee pods, we offer a More OK choice. And that's something you can feel good about."
About Canterbury Coffee
Canterbury Coffee is a privately-owned Canadian company, with headquarters in Burnaby (BC) and roasting facilities on both sides of the country. Founded in 1981, the company employs over 140 people and is a leading specialty roaster of premium coffee. The company's core business is providing foodservice, coffee houses and retail grocery with high quality coffee and associated products, in order to deliver the ultimate coffee experience to consumers. www.canterburycoffee.com
*Based on weight.
OneCoffee™ has no affiliation with Keurig, Inc. or K-Cup®. K-Cup® is a registered trademark of Keurig, Inc.
SOURCE Canterbury Coffee
Image with caption: "OneCoffee (CNW Group/Canterbury Coffee)". Image available at: http://photos.newswire.ca/images/download/20160526_C4622_PHOTO_EN_700513.jpg