Recycle My Cell makes it easy for Canadians to do their part for Earth
OTTAWA, April 16, 2014 /CNW/ - Recycle My Cell, Canada's free cell phone recycling program, is calling on Canadians
from coast to coast to recycle their old cell phones and accessories in
support of Earth Day on Tuesday, April 22. Almost 582,000 devices were
recovered through the Recycle My Cell program in 2013. Results from the
2013 National Cell Phone Recycling Study released today show that while Canadians replace their wireless device
approximately every 30 months, only 10% of survey respondents recycled
their old device when they purchased a new one, with 42% putting the
old device in storage.
Canadians can participate in Earth Day by visiting the bilingual Web
site - www.RecycleMyCell.ca and www.Recyclemoncell.ca - and enter their postal code to locate the 10 drop-off locations
closest to them where their old wireless devices will be accepted,
regardless of brand or condition. If a consumer cannot get to one of
the drop-off locations in their neighborhood, the Web site offers
printable postage-paid labels that can be used to mail the device back
to Recycle My Cell at absolutely no cost to the consumer.
The Web site also provides information about the program, facts and
figures on e-waste, FAQs and links to provincial e-waste management
sites. There is also a downloadable brochure and information about how
consumers can clear their device of all personal data before dropping
it off for recycling.
Other notable findings from the 2013 National Cell Phone Recycling Study
Nearly half of survey respondents (49% nationally) report knowing about
cell phone recycling programs.
Satisfaction of those who utilize the Recycle My Cell continues to be
high, with 96% of respondents citing a positive experience.
"Canadians are world leaders in the way they embrace new technology,
particularly when it comes to wireless devices," said Bernard Lord,
President & CEO of the Canadian Wireless Telecommunications Association (CWTA). "It is also our responsibility to be world leaders in
protecting our environment for generations to come. There is simply no
reason that an old cell phone should ever end up in a landfill."
All of the processors involved in the Recycle My Cell program are ISO
certified or verified to be operating in conformance with the
requirements of the Electronics Recycling Standard (ERS), so they all
have environmental management systems in place that guarantee
accountability and knowledge of the environmental impacts associated
The Recycle My Cell program also supports numerous local and national
charities through the proceeds from the recycled devices.
"In recognition of Earth Day, we join in encouraging Canadians to
recycle their used mobile devices which will not only help reduce the
growing e-waste in Canada's landfills, but also generate much needed
funds for mental health initiatives across the country," said Peter
Coleridge, National CEO, Canadian Mental Health Association.
Businesses and community organizations can also support the Recycle My
Cell program by hosting a drop-off location. Registration is quick and
easy and all set-up materials are provided at no cost. For more
information, please visit http://www.recyclemycell.ca/host-a-drop-off-location/ or contact firstname.lastname@example.org.
Recycle My Cell was created and is maintained by the Canadian Wireless
Telecommunications Association (CWTA) in conjunction with cell phone
carriers and handset manufacturers who have come together to raise
awareness about the importance of cell phone recycling. The program's
partners include: Bell, BlackBerry, Eastlink, GEEP Inc., GREENTEC, LG
Electronics Canada, Inc., Lynx Mobility, MTS, Nokia, ProMobility,
Rogers Communications, Samsung Electronics Canada Inc., SaskTel, Sims
Recycling Solutions, Sony of Canada, Tbaytel, TELUS, Videotron, and
Virgin Mobile Canada.
Canadians can contact a Recycle My Cell representative by e-mail at email@example.com, or call toll-free at 1-888-797-1740.
About Recycle My Cell
Recycle My Cell is Canada's national recycling program for mobile phones
and accessories. The bilingual Web site - www.RecycleMyCell.ca and www.Recyclemoncell.ca - allows consumers to simply enter their postal code to locate the 10
drop-off locations closest to them where their devices will be
accepted, regardless of brand or condition. The free program is run by
the Canadian Wireless Telecommunications Association (CWTA), in
conjunction with cell phone carriers and handset manufacturers, who
have come together to raise awareness about the importance of cell
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SOURCE: Canadian Wireless Telecommunications Association
For further information:
Ashlee Smith, CWTA
613-233-4888 ext. 227