Omar El Kady Named SVP, General Manager At News Marketing Canada®

Twelve Year Company Veteran To Take On All Canadian Sales Operations

NEW YORK, May 2, 2016 /CNW/ -- News America Marketing (NAM), the premier marketer and influencer for online and offline shoppers in the U.S. and Canada,  today announced that Omar El Kady, a News Marketing Canada veteran for the past twelve years, has been named the company's SVP, General Manager for all Canadian Sales efforts. Previously, he served as a Vice President on News Marketing Canada's Shopper Marketing team. 

"Omar is an accomplished sales leader at this organization," said Marty Garofalo, CEO, News America Marketing. "He has robust experience on both the Core and Shopper Marketing sides of our business, and we are excited for him to take on this expanded role leading both teams. Our Shopper Marketing business in Canada has flourished under his leadership, and we look forward to seeing the depth of insight and experience he can bring our Core business as well."

Omar began his twelve year tenure with News Marketing Canada as an Account Coordinator in the Toronto sales office, and has since held many roles on both the Core and Shopper Marketing sides of the business. In 2007, Omar was promoted to a Group Sales Manager in Core sales in Toronto, and in 2010 joined the Shopper Marketing team. He was elevated to his most recent role as the Vice President of Shopper Marketing in July of 2011. In that role, he has overseen the Canadian retailer landscape, while simultaneously managing eleven employees and $7 million in Sales, which he has built from a modest $500,000 when he first joined the Shopper Marketing team four years ago.

"I am thrilled to take on this new role at News Marketing Canada," said Omar.  "I have loved cultivating our Canadian retail relationships and look forward to continuing those efforts, while also expanding our Core business here in Canada. With this advancement, I hope to have a greater impact on our successes in both spaces, and look forward to leading these highly accomplishment teams into the future."

Omar succeeds Adam North, who will be expanding his role as a Regional Sales Manager in the Eastern Division. The appointment is effective immediately. 

About News Marketing Canada®

News Marketing Canada® is the premier single-source provider of consumer marketing services in Canada, providing marketers with home-delivered, digital and in-store advertising and promotion programs that are designed to effectively and efficiently reach consumers and influence their purchase decisions. Whether it's through the Canada's premier site for printable coupons, SmartSource.ca, the free-standing insert 'SmartSource Magazine' or UtiliSource, the French language version, in-store media or interactive capabilities, or digital savings app Checkout51, News Marketing Canada's mission is to help marketers build their brand's equity and increase sales.

SOURCE News Marketing Canada

For further information: News America Marketing, Laura Adams 212.782.8145, ladams@newsamerica.com; Rubenstein Associates Public Relations, Emily Vicker 212.843.8078, evicker@rubenstein.com

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