Old-Fashioned Values Are Back in Vogue: Winners of the 2010 Canada's Top 100
Employers Competition

TORONTO, Oct. 8 /CNW/ - Forget the foosball tables, on-site video games and especially the big-name rock bands at company events. Canadian employers are returning in droves to the old-fashioned values that have long distinguished this nation's economy from its neighbour to the south. Stability and job security are back in style - and nowhere is this more evident than in today's release of the 2010 winners of the Canada's Top 100 Employers competition by Mediacorp Canada Inc.

"We've seen a change this year in the programs and benefits offered by the winning employers," says Richard Yerema, Managing Editor of the Canada's Top 100 Employers project. "Stability and continuity in workplace programs have become the dominant values, with the flashy extras taking a back-seat to traditional benefits that make a real difference in the lives of working Canadians." The result is a remarkable list of employers that are leading the nation in this transformation.

To develop this year's Top 100 list, Mediacorp examined the recruitment histories of over 75,000 employers across Canada that it tracks for its popular job search site, Eluta.ca. From this initial group, Mediacorp invited 16,000 of the fastest-growing employers to apply, plus another 8,000 companies and organizations in industries that it wanted to examine more closely. Employers completed an extensive application process that included a detailed review of their operations and HR practices. Over 2,600 employers started this year's application process. The final applicant pool was up 3.7% over last year's total, which was also a record.

"A profound 'reset' has taken place this year in the programs and benefits that leading employers are offering," says Tony Meehan, Publisher of the Canada's Top 100 Employers project. "Things we have taken for granted for a generation - like private pensions and government's role in the employment relationship - are now up for discussion and forward-thinking employers are responding quickly to this sea-change."

The Canada's Top 100 Employers project is unique in that its editors publish detailed reasons explaining why each winner is selected, providing transparency and guidance for job-seekers and employers alike. These reasons are now published exclusively on Eluta.ca, where they can be read free of charge. Each winner is graded by Mediacorp editors on eight key areas: (1) Physical Workplace; (2) Work Atmosphere & Social; (3) Health, Financial & Family Benefits; (4) Vacation & Time Off; (5) Employee Communications; (6) Performance Management; (7) Training & Skills Development; and (8) Community Involvement. These criteria have remained consistent since the inception of the Canada's Top 100 Employers project.

About Mediacorp

Now in its 10th year, the Canada's Top 100 Employers competition recognizes employers that are industry leaders at attracting and retaining employees. The annual competition is organized by Mediacorp Canada Inc., the nation's largest publisher of employment-related periodicals and online directories. Since 1992, over one million of Mediacorp's job-hunting guides have been sold. Mediacorp also operates the popular job search engine, Eluta.ca, which lets job-seekers find new job postings - and verified information on perks and benefits - directly from thousands of employers across Canada. Last year, more than 3.8 million people used Eluta.ca, making it one of the nation's most-visited career sites. Each year, Mediacorp also organizes a policy-oriented conference on the Canada's Top 100 Employers project called the "Top Employer Summit", which is Canada's largest annual gathering of senior-level human resources professionals.

For the list of 2010 winners, please visit: http://www.CanadasTop100.com

SOURCE Mediacorp Canada Inc.

For further information: For further information: For information on the Canada's Top 100 Employers project, please contact Rachel Caballero at: (416) 987-1464 or ct100@mediacorp.ca


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