CALGARY, May 7, 2014 /CNW/ - Old Dutch Foods has changed the snacking
game with their new "Double Dutch™ Thick Ripple Appetizers" potato
chips. The word "appetizer" is a clear hint to the flavour profiles
they have developed: Bacon Cheeseburger Sliders, Buffalo Wing and Blue
Cheese Dip, Calamari & Tzatziki Sauce, and Burstin' Onion. The fact
that these sound like your favourite restaurant appetizer menu is no
Old Dutch studied restaurant and industry food trends and asked their
seasoning experts to formulate a robust list of popular appetizers
currently featured at restaurants across Canada. Over 30 possible
appetizer inspirations were on the table.
Old Dutch sought to target the adventurous millennial demographic.
According to Karlene Lukovitz "Millenials are thrill-seekers who crave
heightened eating experiences such as intense flavours and extreme
textures. The typical Gen Y eater swoons over unusual food forms, and
flavour profiles tweaked with unexpected or dramatic twists.1"
Keeping the dining behaviours of millenials in mind, Old Dutch
recognized a unique opportunity to develop a product that catered to
Gen Y's desire for unique snacks. With this insight, "Double Dutch™
Thick Ripple Appetizers" potato chips were born.
Double Dutch™ Thick Ripple Appetizers potato chips are unique to store
shelves, offering new flavour profiles to the potato chip palate, while
at the same time offering consumer familiarity due to their
long-standing reputation as classic appetizer fare. This pairing of the
unique with the familiar creates a truly tantalizing experience for the
In keeping with the notion of extreme textures, the chip was made twice
as thick and twice as crunchy. Alice Daszkowski, Old Dutch Foods Brand
Manager says, "Our chip experts saw a thicker ripple cut chip
delivering double the crunch, a key attribute of Double Dutch™ Thick
Ripple Appetizers potato chips."
"People who have grown up with Old Dutch see our brand and our windmill
as an endorsement of premium quality snack food products," says Scott
Kelemen, National Director of Marketing for Old Dutch Foods. "Old Dutch
is a Canadian brand icon with a very loyal following. Our commitment to
premium quality snacks, innovation, and support of active communities
has made Old Dutch Foods a leader in the industry for over 60 years."
This new line extension, Double Dutch™ Thick Ripple Appetizers potato
chips, is just one more way Old Dutch is leading the market in quality
snacks for Canadian consumers.
"We are continuing to watch exciting new Canadian food trends to draw
inspiration for our next Double Dutch™ flavours," said Daszkowski.
"Currently the best seller nationally is the Bacon Cheeseburger Slider
flavour. We look forward to seeing how the line will grow in the
Old Dutch Foods (www.olddutchfoods.ca) opened in 1954 in Winnipeg, Manitoba as a small potato chip company.
They achieved great success over the years with iconic products such as
the twin-pack box of potato chips and their extensive range of flavours
and variety of salty snack solutions. Retailers and consumers have
come to know Old Dutch for their commitment to innovation and quality.
Image with caption: "Thick Ripple Appetizer Potato Chips (CNW Group/Old Dutch Foods Ltd.)". Image available at: http://photos.newswire.ca/images/download/20140507_C6828_PHOTO_EN_40029.jpg
SOURCE: Old Dutch Foods Ltd.
For further information:
National Director of Marketing
Old Dutch Foods Ltd.