Odd Lot Entertainment, Lionsgate and Videocine Announce Pre-Production and
Cast on FROM PRADA TO NADA


    
    All-Star Latin Cast Includes Adriana Barraza, Camilla Belle, and Alexa
Vega

    Principal photography set to start November 2, 2009






    
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<p><location>LOS ANGELES</location> and <location>VANCOUVER</location>, British Columbia, <chron>Oct. 15</chron> /CNW/ -- Odd Lot Entertainment, Lionsgate (NYSE:   LGF), the leading next generation studio, and Videocine announced today the start of pre-production on an English-language Mexican-US co-production film, entitled From Prada To Nada.</p>
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<p>Cannes Golden Camera-winner and Alma-nominated director Fina Torres (Woman on Top, Oriana) will helm a contemporary, Latina version of Jane Austen's classic novel Sense and Sensibility. Academy Award and Golden Globe nominated actress <person>Adriana Barraza</person> (Babel, Drag Me to Hell, Amores Perros), <person>Camilla Belle</person> (When A Stranger Calls, 10,000 B.C., The Ballad of Jack and Rose), <person>Alexa Vega</person> (Spy Kids trilogy, ABC Family's Ruby and the Rockits), <person>Wilmer Valderrama</person> (The Dry Land, That 70's Show) and Kuno Becker (Goal! trilogy) are set to star in this ensemble romantic comedy.</p>
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<p>A whimsical spin on Austen's original, From Prada to Nada follows two spoiled sisters when they are left penniless after the sudden death of their father.  Forced to move in with their estranged aunt in East <location>Los Angeles</location>, this is a fish-out-of-water story where the girls ultimately find romance, as well as a love for their culture.  Torres co-wrote the script with Chicano dramatist <person>Luis Alfaro</person> (Electricidad).</p>
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<p>Odd Lot, Lionsgate and Videocine are production, financing and distribution partners on the film. Odd Lot's <person>Gigi Pritzker</person> and Linda McDonough will produce, along with <person>Rossana Arau</person> and <person>Gary Gilbert</person>.</p>
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<p>"Fina's decadent filmic style, combined with a socially relevant and hip story, drew together our exceptional and fresh cast," says McDonough.  Continued Prizker, "I believe in telling stories with a cultural basis, and of course I also believe in smart deals - From Prada to Nada does both."</p>
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<p>The deal was engineered by Odd Lot COO <person>Bill Lischak</person>, Lionsgate President and co-COO <person>Steve Beeks</person> and Videocine Vice <person>President Fernando Perez Gavilan</person>.  "We were intrigued by the prospect of supporting this creative property with our unique strategic distribution relationship with Videocine," Beeks said of the partnership. Lionsgate will distribute in <location>North America</location> and Odd Lot International will handle sales in foreign territories at the upcoming AFM. Lionsgate Executive Vice President, Production <person>Lisa Ellzey</person> spearheaded the film's creative development at Lionsgate.</p>
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<p>Barraza is repped by <person>Craig Shapiro</person> at Innovative Artists and <person>Javier Contreras</person> at Magnolia Entertainment; Belle by <person>Brent Morley</person> at WME and attorneys <person>Marcy Morris</person> and <person>Darren Trattner</person>; Vega by Ro Diamond at SDB Partners and John Carrabino at John Carrabino Management; Valderrama by <person>Shani Rosenzweig</person> and <person>Carlos Carreras</person> at UTA; and Becker by <person>Carlos Gonzalez</person> at The Gersh Agency, Ivan De Paz at DePaz Management and <person>Fabiola Pena</person> at Talent on the Road Management.</p>
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    About Odd Lot Entertainment

    
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<p>Founded in 2001 by producer <person>Gigi Pritzker</person> (The Wedding Planner), Odd Lot Entertainment is a Los Angeles-based company that develops, finances, produces, and arranges distribution for commercial film properties in the <money>$5-$60 million</money> range, both in the domestic and international markets. Current productions include the feature Rabbit Hole, based on the Pulitzer Prize-winning play, starring Nicole Kidman, <person>Aaron Eckhart</person> and <person>Dianne Wiest</person>, and directed by <person>John Cameron Mitchell</person>. Recently completed projects include Frank Miller's The Spirit, starring Samuel L. <location>Jackson</location>, <person>Scarlett Johansson</person> and <person>Eva Mendes</person>; The Open Road, starring <person>Jeff Bridges</person>, <person>Justin Timberlake</person> and <person>Kate Mara</person>; and Green Street 2: Stand Your Ground, the follow-up to the 2005 SXSX Special Jury Award-winner Green Street Hooligans.</p>
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<p>Recent projects for Odd Lot International are the ground-breaking dance movie B-Girl; the action-adventure fantasy The Great Ghost Rescue based on the popular children's book by Eva Ibboston; and Good starring Viggo Mortensen. For more information, visit <a href="http://www.oddlotentertainment.com">www.oddlotentertainment.com</a></p>
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    About Lionsgate

    
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<p>Lionsgate (NYSE:   LGF) is the leading next generation studio with a strong and diversified presence in the production and distribution of motion pictures, television programming, home entertainment, family entertainment, video-on-demand and digitally delivered content. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury and an array of channel platform assets, including TV Guide Network in partnership with JPMorgan's One Equity Partners and <person>Allen Shapiro</person>, the Epix multiplatform channel expected to launch in <chron>October 2009</chron> with partners Viacom and MGM, the FEARnet branded horror channel with partners Comcast and Sony, and the KIX and Thrill branded action and horror channels in Asia.  Its feature film business achieved a number one box office opening weekend in <chron>September 2009</chron> with the eighth film in the <person>Tyler Perry</person> franchise, I CAN DO BAD ALL BY MYSELF, with the sixth film in the SAW franchise opening in <chron>October 2009</chron>.  The Company's home entertainment business has grown to more than 7% market share and leads the industry in its box office-to-DVD revenue conversion rate.  Lionsgate handles a prestigious and prolific library of approximately 12,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.</p>
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    About Videocine

    
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<p>Videocine produces and distributes films through VIDEOCINE Distribution and VIDEOCINE Production.</p>
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    -- VIDEOCINE Distribution. - Distributes theatrical films across all
       windows. Videocine distributes films from independent production
       companies, both national and international titles and also distributes
       its own productions.
       Videocine is the most important distributor of Mexican films,
       Including 8 from the top 20 Mexican films in terms of box office.
    
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    -- VIDEOCINE Production. - Produces and coproduces Mexican theatrical
       films.

    
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<p>VIDEOCINE takes active part in the national cinematographic industry, being a member of CANACINE's (National Cinematographic Industry Chamber) distribution area, Videocine is a member  to AMPI (Independent Mexican Producers Association) and to the AMPYDPM and RM (Producers and Distributors for Mexican Movies Association).</p>
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    Odd Lot Media Contact:  Andrew Boyd
    VP Worldwide Marketing & Publicity
    T. 310-652-0999
    boyd@oddlotent.com
    
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    Lionsgate Media Contact: Peter Wilkes
    SVP Investor Relations & Executive Communications
    T. 310-255-3726
    pwilkes@lionsgate.com





    

For further information: For further information: Andrew Boyd of Odd Lot Media, +1-310-652-0999, boyd@oddlotent.com; or Peter Wilkes, SVP Investor Relations & Executive Communications of Lionsgate, +1-310-255-3726, pwilkes@lionsgate.com Web Site: http://lionsgate.com http://www.oddlotentertainment.com


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