Philippe Dubuc designs the BOWVEMBER bow tie
and becomes a proud PROCURE ambassador
among 15 celebrity duos
MONTREAL, Nov. 1, 2017 /CNW Telbec/ - To launch the 4th edition of BOWVEMBER, non-profit organization PROCURE has teamed up with renowned fashion designer Philippe Dubuc to create the 2017 bow tie, which has become the symbol for the fight against prostate cancer in Quebec. PROCURE is proud to reveal an impressive cohort of ambassador duos, which include 30 local celebrities who are committed to raising awareness about the cause.
The bow tie was produced à Montreal by non-profit organization Petites-Mains, which enables immigrant women and single mothers to reintegrate the workforce by learning a trade. It can be purchased online for $35 at bowvember.ca or at one of the participating retailers – including Philippe Dubuc, Greiche & Scaff, La Maison Simons, Centre du Rasoir, Caleçons Vos Goûts, Harry Rosen, JAF Prêt-à-Porter, Setlakwe, Hachem, Diamond Hommes and Boutique Pour Lui – in order to raise $500,000 for PROCURE.
"I am proud to partner with PROCURE this BOWVEMBER to encourage Quebecers to look their best by wearing the bow tie that I created for the cause," exclaims designer Philippe Dubuc. "The bow tie is the perfect accessory for the upcoming holiday season's festive events and makes the ideal gift for friends and family since it looks great on both men and women."
30 LOCAL CELEBRITIES GET INVOLVED TO SUPPORT THE CAUSE
Each of the 15 ambassador duos wore the bow tie in their own way during the official BOWVEMBER photoshoot directed by Sandrine Castellan, photographer at Shoot Studio.
"I am honoured to be able to count on the support of 30 truly engaged ambassadors who will help raise awareness for PROCURE through our BOWVEMBER campaign and sensitize Quebecers to the cause in order to achieve our goal of raising half a million dollars to fight prostate cancer," explains Laurent Proulx, Executive Director of PROCURE.
- Phil Roy & Pierre-Yves Lord
- Julie Bélanger & Philippe Pépin
- Natasha Gargiulo & Freeway Frank
- Marie-Soleil Michon & Sébastien Benoit
- Sabrina Cournoyer & Julie St-Pierre
- Marie-Christine Proulx & Richard Turcot
- Chantal Machabée & Alain Chantelois
- PO Beaudoin & Marina Bastarache
- Anouk Meunier & Annie-Soleil Proteau
- Jœy Saputo & Patrice Bernier
- Patrick Boivin & Nicolas Boulay
- Charles Hamelin & François Hamelin
- Nicolas Ouellet & Joanie Gonthier
- Jean Pagé & Winston McQuade
- Laurent Proulx & Philippe Dubuc
Download the high resolution images of each ambassador duo here: bit.ly/Procure2017
Quebecers are invited to donate to the team of their favourite ambassador duo to help PROCURE reach its fundraising objectives: noeudvembre.ca/en/ambassadeurs
PROSTATE CANCER AWARENESS DAY IN QUEBEC
On November 19th, which represents both Prostate Cancer Awareness Day in Quebec and International Men's Day, PROCURE encourages all Quebecers to wear the BOWVEMBER bow tie and to share their photos on social media using the hashtag #bowvember.
A BOW TIE AFFAIR, THE MOST ELEGANT FUNDRAISER OF THE SEASON!
Montrealers are invited to join BOWVEMBER ambassadors on Thursday, November 23rd for the elegant Bow Tie Affair fundraising party taking place at the William Gray Hotel. Visit affairepapillon.procure.ca/en to buy your tickets!
Founded in 2003 by Marvyn Kussner, PROCURE aims to provide researchers and the general public with the means to help prevent and cure prostate cancer. It is the only Quebec charity organization wholly dedicated to supporting the fight against prostate cancer through research, awareness, information and assistance to men suffering from the disease as well as their loved ones. Every day in Quebec, 12 men are diagnosed with prostate cancer. PROCURE is the leading reference in the fight against prostate cancer in Quebec. For further information, visit procure.ca/en
PHOTO & VIDEO CREDITS
Photographers: Sandrine Castellan & Jean-François Lemire, Shoot Studio
Stylist: Mélanie Larivière @m | styliste
Hair & make-up: Amélie Thomas, Amélie Ducharme & Sarah Ladouceur
Photo assistants: Philippe-Michel Desrosiers, Alexandre Couture & Mathieu Guérin Retouching: Shoot Studio
Videographers: François-Olivier Thibault, Youville Haussmann Park & Lucas Harrison Rupnik, Shoot Studio
Production: Cherelle Parent, Youville Haussmann Park, Diana Srougi & Josiane Roy-Hétu, Shoot Studio
THANK YOU TO OUR PARTNERS
Thank you to COGECO, Radio Sport 91,9 FM and OUTFRONT who will be airing our BOWVEMBER radio and digital billboard advertisements in order to help raise awareness for the cause.
For further information: or to schedule an interview with a BOWVEMBER ambassador, please contact: Cherelle Parent, email@example.com, 514-830-1542