VANCOUVER, Feb. 25, 2014 /CNW/ - Destiny Media Technologies (TSXV: DSY)
(OTCQX: DSNY) announced the first of a series of marketing initiatives
for its new disruptive Clipstream® streaming video technology.
The campaigns will highlight two streaming video ads describing
Destiny's Clipstream® video cloud service. The video ads will play in
the Clipstream® format across the front pages of a number of web
developer and streaming media properties.
The initial ads will target partners in the web developer and streaming
media space. The Company intends to expand advertising to websites in
other verticals, including market research, advertising, web hosting
and large corporate websites. When foreign language translations of
the software are complete, the solution will also be marketed to non
English speaking sites in international markets.
These ads in the new Clipstream® format are compliant with Interactive
Advertising Bureau (IAB) standards and are integrated with Google
Doubleclick and Google Ad Manager. The ad serves as a proof of concept
for other advertisers that may want to reach a larger cross-platform
audience with a single video format.
The initial campaign is scheduled to deliver over three quarters of a
million impressions. Destiny is working with Quinstreet Enterprise to
reach web developers through IT Business Edge, Ziff Davis Enterprise,
Internet.com and Developer.com. According to Quinstreet, its network
of forty sites reaches sixteen million unique visitors per month.
Destiny is also partnering with Streamingmedia.com, which reaches 1.3
million unique visitors annually. Typical site visitors are C-level
decision makers, representing companies with an average of 1,500
employees all which have absolute qualified budgets for online video
products and services.
The ads will initially run across the front pages of the following
properties: http://www.webdeveloper.com, http://www.developer.com, http://www.devx.com, http://www.codeguru.com, http://www.htmlgoodies.com, http://www.flashkit.com and two e-newsletters for new web development technologies.
"Our initial targets are broad-based content providers, including
advertising agencies, marketing professionals and web developers. The
technology works well and there is a clear value proposition for our
customers to get a much simpler solution, which costs less and provides
much higher value," said Steve Vestergaard, Chief Executive Officer of
Destiny Media Technologies. "We are excited to begin exposing our
proprietary and disruptive technology to a much wider audience."
Clipstream® is the only streaming technology that will play
cross-platform without transcoding. Coming versions will also feature
extensive security features and interactivity, not available in HTML 5
video streaming formats. Unlike other technologies which are
continuously being updated, Clipstream® encoded video will play into
the future without re-encoding.
The Clipstream® solution is completely automated. With the tagline
"Drag, drop, done", customers are able to self-serve to create their
own Clipstream® videos with a simple uploader tool. This tool delivers
a video, which "plays everwhere" including devices such as TV's and
e-readers where competitive technologies don't play well.
About Destiny Media Technologies, Inc.
Destiny Media Technologies provides services that enable content owners
to securely display and distribute their audio and video content
digitally through the internet. The Company's two major services are
Clipstream and Play MPE®. Clipstream (http://www.clipstream.com) is a video format that plays on any modern smart phone, tablet,
internet, TV, or computer. With Clipstream, there is no player to
configure or install, videos never go obsolete, and there are up to 90%
cost savings by reducing the use of transcoding, infrastructure and
bandwidth. Play MPE (http://www.plaympe.com) provides a standardized method to securely and cost effectively
distributes pre-release music to radio stations and other music
industry professionals, before it is ready for sale. More information
can be found at http://www.dsny.com.
SOURCE: Destiny Media Technologies, Inc.
For further information:
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