NOMINATION - CORPORATE COMMUNICATIONS AND MARKETING

MONTREAL, Sept. 16 /CNW Telbec/ - L'Oréal Canada became the first subsidiary of the Group to create the position of CMO.  The positive experience that we encountered justifies the interest of such a position. However, the task is far from being completed and new challenges and opportunities have to be met without delay.

With the recent departure of Mrs. Sandrine Michard, we needed to provide for the strategic responsibilities of corporate communications.  It is the perfect time to seize the opportunity to join these two complimentary responsibilities that are in the context of the 21^st century.  Subsequently, we have created the position of Chief Marketing & Communication Officer. 

The responsibilities will be defined to create a pole of knowledge, activities, development and expertise around five (5) major working axes:

1. Corporate communications;
2. Coordinating and animating PR activities for different brands and divisions;
3. Coordinating, animating, sharing and communicating marketing activities for brands and divisions;
4. Knowledge and studies (Department of studies and customer care);
5. Animating and sharing digital activities of the company (Web/new technologies, new social media, interactive marketing, e-commerce, APPS …).

To take charge of these responsibilities, it is with great pleasure that we announce the nomination of Mrs. Marie-Josée Lamothe as Vice President Chief Marketing & Communication Officer.  She will be reporting directly to Mr. Javier San Juan, President & CEO of L'Oréal Canada.

A 20 year veteran of the competitive world of beauty and luxury marketing, Marie-Josée Lamothe is best noted for her expertise in Consumer Goods Branding. She joined L'Oreal Canada in 2005 as Vice-President and General Manager for Biotherm and Designer Fragrances, after having held the position of International Marketing Director, hair color for L'Oreal Paris, in France. In this role, Mrs. Lamothe headed the product development team that has created and perfected numerous L'Oreal products that can now be found in over 120 countries across the world.

Mrs Lamothe completed INSEAD's L'Oreal general management program in France and earned a dual bachelor's degree in economics and mathematics, with honors, from the University of Montreal. She sits on the board of the Canadian Automobile Association - Quebec (CAA, Quebec), is a Jury for the Canadian Marketing Hall of Legends awards, as well as a Jury for the STRAT awards handed by the Association for Professionals in Communication and Marketing (APCM). Mrs Lamothe also participates in speaking engagements, such as the Board of Trade of Montreal's 'Back to school' initiative, which encourages high school students to continue their education. 

Her International marketing background joined with her previous Canadian sales experience provides her with a very dynamic outlook on the health and beauty industry in Canada. Marie-Josée has a strong commercial experience, a marketing background highlighted with many successes inside and outside of Canada and a good knowledge of our trademarks.  She also acquired a strong expertise in the field of communications.  

L'Oréal Canada, is a wholly-owned subsidiary of L'Oréal Group. The largest cosmetics company in the world, L'Oréal celebrated its 100^th anniversary in 2009.

Headquartered in Montreal, L'Oréal Canada had sales of $849 million in 2009 and employs 1,200 people. The company's prestigious brand portfolio of over 25 brands includes Kérastase, L'Oréal Professionnel, Redken, Matrix, L'Oréal Paris, Garnier, Maybelline New York, Ombrelle, Lancôme, Biotherm, Giorgio Armani, Ralph Lauren, Kiehl's Since 1851, Victor & Rolf, Laboratoires Vichy et La Roche-Posay Laboratoire Pharmaceutique. Most recently, L'Oréal acquired The Body Shop, Yves Saint-Laurent Beauté, Roger & Gallet, Boucheron, Stella McCartney and Ermenegildo Zegna.

For further information:

Virginie Hotte-Dupuis
External Relations and Philanthropy
[phone]
[email protected]

Teresa Menna
Manager, Corporate Citizenship & Internal Communications
[phone]
[email protected]