New global service offers personalised radio station with one touch
NEW YORK, Nov. 21, 2013 /CNW/ - Nokia today launched Nokia MixRadio with
Play Me in 31 countries around the World. The free music streaming
service learns from listening habits to deliver people a personalised
radio station, at the single touch of a button.
Nokia MixRadio builds on the acclaimed Nokia Music streaming service
launched in 2011 to streamline the experience of discovering music on
the go. It takes people straight to the music with a new 'Play Me'
button, which delivers a personalized radio station that is unique to
Nokia MixRadio encourages user personalization with simple 'thumbs up',
'thumbs down' and artist 'favourite' features that hone the music
selections it delivers. The service also offers hundreds of expert and
celebrity curated mixes free of adverts, sign ups or subscriptions.
Mixes can be saved for offline listening during times without signal
such as underground travel, as well as reducing data use and costs.
Jyrki Rosenberg, VP and Head of Nokia Entertainment, said: "Today we are
making our mission clear, to provide the most simple, personal radio
streaming service available. Nokia MixRadio marries simplicity with an
incredible level of personalization, for a mobile first approach that
will help everybody, not just the avid music fan, enjoy and discover
new music for free."
He adds "It's as easy as turning on the radio, but you're in control -
just one touch of Play Me provides people with their own personal radio
station, free of adverts, sign ups and sign-ins. You can even skip
songs you don't like, as well as build your station around your likes
and dislikes with the unique thumbs up and down feature."
Music legend and producer behind Chic and Daft Punk's global hit Get
Lucky, Nile Rodgers, joined Nokia MixRadio for the launch event in New
York, where he announced a series of exclusive mixes he has created and
shared through the new MixSharing feature. It allows people to share
three full tracks of a mix with their friends through social media or
SMS, which can be listened to online at http://www.mixrad.io, free of charge.
Nile said of the service: "Radio has always been the way most people
discover new music, but the format hasn't really changed since the
50's. I love MixRadio because it's radio for the digital generation,
simple, immediate and unique. And the MixSharing feature means people
can create and transmit their own radio station! More people
discovering great music is always a good thing."
Nokia MixRadio with Play Me is now available to Nokia Lumia owners in 31
countries, making it the most global personalized streaming service in
the world. Featuring a new logo and look for the service, it can be
downloaded today at http://www.windowsphone.com/store
Notes to editors
Personalization is delivered by capturing and understanding the
listeners' habits and building a profile of their taste. A taste
profile is built using a weighted list of artists, informed by every
action the user makes including number of listens to an artist, skips,
and acknowledging those that have been made a 'favourites'. The service
also scans local and desktop music selections, and looking at purchased
tracks. When a user hits PlayMe, this activates the sending of five
seed tracks, selected using the profile the service has built, to our
partner EchoNest. They then create a dynamic mix from a catalogue of 26
million global tracks.
Nokia Mix Radio is available in Australia, Austria, Brazil, Canada,
China, Finland, France, Germany, India, Indonesia, Ireland, Italy,
Malaysia, Mexico, Netherlands, Norway, Poland, Portugal, Russia, Saudi
Arabia, South Africa, Singapore, Spain, Sweden, Switzerland, Thailand,
Turkey, United Arab Emirates, Vietnam, UK and US
"Nokia Music" will now adopt "Nokia MixRadio" as the overall name of
Nokia's music offering. The launch of "Nokia MixRadio" will be
accompanied by a new logo and brand identity.
Nokia is a global leader in mobile communications whose products have
become an integral part of the lives of people around the world. Every
day, more than 1.3 billion people use their Nokia to capture and share
experiences, access information, find their way or simply to speak to
one another. Nokia's technological and design innovations have made its
brand one of the most recognized in the world. For more information,
About Nokia MixRadio
Nokia MixRadio delivers consumers their own personal radio station:
unique mixes of streamed music tailored to their musical taste. There
are also thousands of curated mixes created by a team of expert
musicologists from a catalogue of 26 million global and local tracks
across a vast range of genres. Nokia MixRadio is completely free to use
with no advertisements, requiring no sign up or subscription and gives
users the option to download mixes to enjoy offline. Nokia MixRadio
also offers MixSharing, the ability to share mixes through social media
or by email or SMS, helping people discover and enjoy more great music.
For more information visit nokia.com/mixradio or follow #nokiamixradio
About Nile Rodgers
Nile Rodgers is a musician, songwriter and producer who founded the band
CHIC. He brought the world such hits as "Dance, Dance, Dance",
"Everybody Dance", "I Want Your Love", "Le Freak (Aw Freak Out!)",
"Good Times", " He's The Greatest Dancer", "We Are Family", "I'm Coming
Out", "Upside Down", "Like A Virgin", "Lets Dance", just to name a
few. In addition, Nile has produced some of the biggest hits in the
careers of Madonna, David Bowie, Duran Duran and Diana Ross. And this
year, he co-wrote and played on the "Song of the Summer", Daft Punk's
"Get Lucky", which has broken records and went to #1 in over 50
For further information:
Katy Hall, Tel - +1-2122192787, firstname.lastname@example.org