No. 1 Sports App, ScoreMobile, Strikes Again With ScoreMobile FC

Just in time for 2010 FIFA World Cup(TM), soccer edition of free, addictive sports app now available

TORONTO, June 10 /CNW/ - Score Media Inc. (TSX: SCR), home of The Score Television Network, theScore.com, Hardcore Sports Radio and ScoreMobile today announces the launch of ScoreMobile FC, a free, comprehensive source of information for world football fans around the globe.

Building on the success of ScoreMobile, the leading sports app in BlackBerry(C) App World(TM) worldwide and one of the leading apps in Apple's App Store - and also recently launched for Android - ScoreMobile FC offers soccer fans:

    
    -   Live scores, stats and standings for more than 30 international
        soccer leagues from over 15 countries worldwide, growing to over
        50 leagues by the kick-off of the 2010/2011 season
    -   Original video content such as The Score's popular The Footy Show,
        multiplatform programming dedicated to covering all of the latest
        soccer news and highlights
    -   Interactive live blogs for every key game
    -   Breaking news, top stories and game odds
    

The Score's original sports app, ScoreMobile, is the ultimate resource for the hardcore sports fan, providing fast and easy access to in-depth sports information for all major sports leagues. Recently named a "Top 10 Sports App" in Beckett Media's Guide to Phone Apps and a "Top 20 free BlackBerry App" by PC Magazine since its initial launch in June 2009, ScoreMobile has quickly become the industry leader with more than 1.3 million monthly unique visitors and counting.

"The Score is a revolutionary sports media company who believes in technological innovation," says Dale Fallon, Director, Mobile, Score Media Inc. "One of our key strategies is to invest in and promote mobile media and we know that the portability of content is extremely important to consumers worldwide. Sports fans have proven the worth of ScoreMobile by downloading it, using it and spreading the word. Now we're taking that to the next level by releasing an app for dedicated soccer fans - just in time for the most incredible sporting event of the year, the 2010 FIFA World Cup(TM)."

Get your soccer fix today and join the club. Download ScoreMobile FC from BlackBerry(C) App World(TM) - and look for it in Apple's App Store and Android Market in just days - or visit www.thescore.com/scoremobile/ to find out more.

    
    About Score Media Inc.
    ----------------------
    

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media's primary asset, The Score Television Network ("The Score"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.7 million homes across Canada. Score Media also operates Hardcore Sports Radio, a satellite radio network available across North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to over 230 employees in 2010, Score Media is a revolutionizing interactive media company.

    
    About ScoreMobile
    -----------------
    

ScoreMobile includes a portfolio of innovative offerings including ScoreMobile for BlackBerry(R) smartphones, ScoreMobile iPhone Edition, ScoreMobile for Android, ScoreMobile FC, ScoreMobile Video, Score Predictor and Score txtTV. As a part of Score Media Inc.'s continued investment in cross-platform initiatives, ScoreMobile will continue to bring fans enhanced mobile experiences.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE Score Media Inc.

For further information: For further information: Sharon Lassman, Director, Communications, Score Media Inc., (416) 977-6787 x2217, slassman@scoremedia.com

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