- Thousands of Canadians take in 3D holographic water show starring the
new Nissan Altima -
To see/download footage from the Nissan Altima 3D water show, please
visit the Nissan Canada media site, direct link (related video): http://nissannews.com/en-CA/nissan/canada/releases/nissan-makes-a-splash-with-canada-day-water-show
MISSISSAUGA, ON, July 2, 2012 /CNW/ - In celebration of Canada's 145th birthday, Nissan Canada presented an awe-inspiring 3D holographic water
show in four cities across Canada last night. With shows in Halifax,
Ottawa, Toronto and Vancouver, thousands of spectators were delighted
by the innovative spectacle that showcased the new 2013 Nissan Altima.
3D Water Screen Projection technology uses a submerged nozzle that
sprays a thin fan of water onto a screen that works by diffusing light
and projects the image towards the audience. The first company to use
3D Water Screen Projection technology in Canada, Nissan provided an
experience that is as unique and cutting edge as the 2013 Altima.
"At Nissan, we provide innovative and exciting vehicles in all segments
and are proud we delivered on those two qualities by presenting
Canadians with the first show of its kind here on Canada Day," says
Judy Wheeler, Director of Marketing for Nissan Canada. "Pairing the
Altima with the 3D water show was an optimal way for us to showcase the
Altima and Nissan's direction as a company; inspired by the high level
of dynamism we aim to impart to every Nissan customer."
The new Nissan Altima offers best-in-class highway fuel economy of
5.0L/100km*, making it the most fuel efficient vehicle in the Nissan
lineup besides the Nissan LEAF; signalling that Nissan is about to
embark on its most innovative model year ever. Packed with an abundance
of advanced "safety shield" features including: blind spot warning,
lane departure warning, and moving object detection. People in
attendance at the 3D Water Show yesterday were some of the first in
Canada to see this new suite of technology features from Nissan.
About the 2013 Altima Sedan
The Nissan Altima has come a long way in the 20 years since it was first
introduced. Now, with the arrival in summer 2012 of the all-new fifth
generation design, Nissan promises to shake up the mid-size sedan
segment again with the most engaging, purposeful and energetic vehicle
in its class.
Among the 2013 Altima's many attributes are a best-in-segment fuel
economy of 5.0 litre/100 km highway* (2.5-litre engine), new premium
exterior styling with a strong presence and excellent aerodynamics, an
upscale interior with premium materials, and an outstanding balance of
ride comfort, stability and a fun-to-drive demeanour with projected
Building on Nissan's "Innovation that Excites" philosophy, the new
Altima also offers standard NissanConnectSM integrated smartphone
connectivity with standard Bluetooth® Hands-Free Phone System,
Streaming Audio via Bluetooth®, and available Hands-Free Text Messaging
Assistant, real-time POIs Powered by Google®, Google® Send-to-car, Easy
Fill Tire Alert, and next-generation Safety Shield Technologies,
including Blind Spot Warning (BSW), Lane Departure Warning (LDW) and
Moving Object Detection (MOD) systems.
Dynamic performance is provided by a choice of a redesigned
182-horsepower 2.5-litre DOHC inline 4-cylinder engine or a proven
270-horsepower (est.) 3.5-litre V6, with both engines matched with
standard Xtronic CVT®. Altima's next-generation CVT reflects Nissan's
more than 20 years of engineering and development leadership with its
smooth, fuel-efficient design. Altima's redesigned 4-wheel independent
suspension features segment-first Active Understeer Control for refined
feel and responsive handling.
The premium interior design looks and feels a class above, with new
NASA-inspired "zero-gravity" front seats, available leather
appointments, and a new standard Advanced Drive-Assist™ Display in the
center of the instrument cluster that integrates key information -
including available navigation, text messaging notification and audio
data - right in front of the driver. High levels of driving comfort are
evident through Altima's numerous interior appointments, including a
heated steering wheel, available through the SL model at less than
The 2013 Nissan Altima is offered in six well-equipped models: Altima
2.5, 2.5 S, 2.5 SV, 2.5 SL, 3.5 SV and 3.5 SL. The new Altima is
assembled in the United States.
*Source: Fuel Economy from competitive midsize sedan 2012 Internal
Combustion Engine models sourced from Autodata on 05-28-2012. Hybrids
and diesels excluded. 2013 Altima fuel economy tested by Nissan Motor
Company Limited. Actual Mileage may vary with driving conditions. Use
for comparison only
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and
distribution subsidiary of Nissan Motor Limited and Nissan North
America, Inc. With offices in Vancouver (BC), Mississauga (ON), and
Kirkland (QC), NCI directly employs 250 full-time staff. There are 175
independent Nissan dealerships and 29 Infiniti retailers across Canada.
A pioneer in zero emission mobility, Nissan made history with the
introduction of the Nissan LEAF, the first affordable, mass-market,
pure-electric vehicle and winner of numerous international accolades
including the prestigious 2011 European Car of the Year and World Car
of the Year awards.
More information about Nissan in Canada and the complete line of Nissan
and Infiniti vehicles can be found online at www.nissan.ca and www.infiniti.ca.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is
headquartered in Yokohama, Japan, and is part of the Renault-Nissan
Alliance. Operating with more than 248,000 employees globally, Nissan
provided customers with more than 4.1 million vehicles in 2010,
generating revenue of 8.77 trillion yen ($102.37 billion U.S.). With a
strong commitment to developing exciting and innovative products for
all, Nissan delivers a comprehensive range of 64 models under the
Nissan and Infiniti brands. A pioneer in zero-emission mobility, Nissan
made history with the introduction of the Nissan LEAF, the first
affordable, mass-market, pure-electric vehicle and winner of numerous
international accolades, including the prestigious 2011 European Car of
the Year award and 2011 World Car of the Year. For more information on
our products, services and commitment to Sustainable Mobility, visit
our website at http://www.nissan-global.com/EN/.
Image with caption: "In celebration of Canada's 145th birthday, Nissan Canada presented an awe-inspiring 3D holographic water starring the Nissan Altima in four cities across Canada. (CNW Group/Nissan Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20120702_C5664_PHOTO_EN_15874.jpg
SOURCE Nissan Canada Inc.
For further information:
Senior Manager, Corporate Communications
Tel: (905) 629-6400
Cohn & Wolfe