NHL Fans Score Big with the Pepsi® Hoist the Cup™ Experience Exclusively at Subway® Canada

Mark Messier and Guy Carbonneau video series celebrates #HoistTheCup moments

TORONTO, April 4, 2016 /CNW/ - Starting today, PepsiCo Canada is providing hockey fans across the nation the unique opportunity to virtually "hoist" the Stanley Cup® exclusively with SUBWAY® Restaurants. The "Hoist the Cup™" promotion will also give three lucky fans an exclusive Stanley Cup® Final experience.

To celebrate the launch of Hoist the Cup™, NHL® alumni Mark Messier and Guy Carbonneau are featured in an online video series celebrating the unforgettable experience of hoisting the coveted Stanley Cup®. As past Stanley Cup® champions, both Messier and Carbonneau know first-hand the rush of pride that comes with hoisting the Cup above their heads – a feeling that, until now, was something only a select number of players have experienced. 

"We are honoured to be able to work with the NHL® to provide fans the opportunity to virtually 'hoist' the Stanley Cup® at SUBWAY® Restaurants," said Nancy Rooney, Senior Director Foodservice – Marketing and Strategy at PepsiCo Canada. "We're exceptionally proud of our partnership with the NHL® and are excited to share these opportunities with SUBWAY® fans. We are committed to offering our fans exclusive experiences to celebrate our nation's love affair with hockey." 

To take part in this unique opportunity, customers can purchase a limited edition 21 oz (620 mL) fountain drink at participating SUBWAY® sandwich shops across Canada. Using the free Blippar app, customers can scan (or "blipp") the cup, which will transform into an image of the Stanley Cup®. When the cup is activated, customers will be able to take a photo of themselves "hoisting" the Stanley Cup®.  In addition to the app's innovative functionality, users can also enter for a chance to win* one of three sets of four tickets to the Stanley Cup® Final. Secondary prizing will also be awarded, including: tickets to regular season NHL® games in the 2016-2017 season with $1,000 cash and $25 SUBWAY® cards.

"We are thrilled that Pepsi® and the NHL® are rewarding fans from coast to coast with the chance to win a once in a lifetime hockey experience exclusively through SUBWAY® Restaurants," says Kathleen Bell, Director of National Marketing, SUBWAY® Restaurants Canada.

The Hoist the Cup™ promotion is supported by a national TV, radio and digital advertising campaign which will run from April 4 to May 22, 2016.

For more information about the #HoistTheCup promotion, visit www.pepsi.ca/hoistthecup or www.subway.com; join SUBWAY® Canada's online community at www.facebook.com/SubwayCanada or follow @PepsiCanada, @SUBWAYCanada #HoistTheCup.

*No purchase necessary. Open Apr 4/16 (12:00:01 a.m. ET) to Jun 13/16 (11:59:59 p.m. ET) to Canadian residents 14+. Purchase a 21oz. PepsiCo drink in a specially-marked "Hoist the Cup™" fountain cup at participating Subway locations (while supplies last). Entries must be received by May 2 for the May 5 Grand Prize draw. 3 Grand Prizes of a Trip for 4 to the 2016 Stanley Cup® Final (ARV$13,000 each), 10 Weekly Prizes of 2 tickets to see a 2016-2017 NHL® regular season game plus $1,000 cash (ARV$1,700 each) and 71 SUBWAY® Cards ($25 each) to be awarded. Download the free Blippar® App to reveal the Stanley Cup® image to enter. No purchase entry and full contest details at www.pepsi.ca/hoistthecup. Odds of winning depend on number of eligible entries received for each applicable draw.  Mathematical skill-testing question required. Data & message rates may apply.

NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks of the National Hockey League.  ©NHL 2016.  All Rights Reserved.

About PepsiCo Canada

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

About SUBWAY® Restaurants

Customers in 111 countries have easy access to a fresh line-up of vegetables for their made-to-order sandwiches and salads at any of the more than 44,000 franchised locations. The company, founded 50- years-ago by then-17-year-old Fred DeLuca and family-friend Dr. Peter Buck, is still a family-owned business with thousands of dedicated franchisees/entrepreneurs in neighborhoods around the world, providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. This has been a priority for the SUBWAY® chain for many years. To learn more information about us, visit www.SUBWAY.com, like us on Facebook at http://www.facebook.com/SUBWAYCanada and follow us on https://twitter.com/SUBWAYCanada

SUBWAY® is a Registered Trademark of Subway IP Inc. ©2016 Subway IP Inc.

SOURCE PepsiCo Canada

For further information: Emily McCullough, Veritas Communications, mccullough@veritasinc.com, T: 416.955.4570 C: 647.618.8621; Natalie Ortiz, Praxis, natalie@praxispr.ca, T: 905.949.8255 x 244 C: 905.699.6237

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