NFL announces Pepsi Super Bowl 50 Halftime Show on CBS will echo On the Fifty Campaign

ONE HALFTIME ARTIST TO BE UNVEILED DURING THURSDAY NIGHT FOOTBALL ON DEC. 3

TORONTO, Nov. 26, 2015 /CNW/ - As part of the year-long celebration of Super Bowl 50, which will be played on Sunday, Feb. 7, 2016, the NFL announced today the PEPSI SUPER BOWL 50 HALFTIME SHOW on CBS will echo elements of the NFL's On the Fifty campaign – honoring the past, recognizing the present and looking ahead to the next 50 years.

This announcement is just the beginning. One of the global superstars performing at the PEPSI SUPER BOWL 50 HALFTIME SHOW on CBS will be revealed next Thursday, Dec. 3 during the Green Bay-Detroit game on CBS and NFL Network. Kickoff is at 8:25 p.m. ET.

Fans are encouraged to visit Pepsi.com now for a sneak peek of next Thursday's announcement. For the first time ever, fans will receive exclusive PEPSI SUPER BOWL 50 HALFTIME SHOW content and behind-the-scenes access to the making of this unprecedented event.

The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year. More than 118.5 million U.S. viewers watched last year's show – marking the most-watched Halftime Show ever. Both Super Bowl 50 and the Halftime Show will be broadcast worldwide from Levi's Stadium in the San Francisco Bay Area. 

The esteemed list of recent halftime acts includes Katy Perry, Bruno Mars, Beyoncé, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney, U2 and more.

Super Bowl 50 marks Pepsi's fourth year as the title sponsor of the Super Bowl Halftime Show, and 14th year as an NFL partner. Pepsi and the NFL have teamed up again to provide fans with a halftime experience worthy of pop-culture's biggest stage. This year, Pepsi brings fans closer than ever to the show with unprecedented content and an exclusive behind the scenes look at what it takes to pull off the biggest music event of the year through its unique digital mini-series, "Pepsi presents: The Super Bowl Halftime Show Show."

The PEPSI SUPER BOWL 50 HALFTIME SHOW is an NFL NETWORK PRODUCTION led by executive producer RICKY KIRSHNER and director HAMISH HAMILTON

Visit Pepsi.com leading up to Super Bowl 50 to see what this historic Halftime Show has in store for fans. For more information about Super Bowl 50, visit SuperBowl.com.

HISTORY OF SUPER BOWL HALFTIME ENTERTAINMENT

SUPER BOWL

HALFTIME

I

Universities of Arizona and Michigan Bands

II

Grambling University

III

"America Thanks" with Florida A&M University

IV

Carol Channing

V

Florida A&M Band

VI

"Salute to Louis Armstrong" with Ella Fitzgerald, Carol Channing, Al Hirt and U.S. Marine Corps Drill Team

VII

"Happiness Is…" with University of Michigan Band and Woody Herman

VIII

"A Musical America" with University of Texas Band

IX

"Tribute to Duke Ellington" with Mercer Ellington and Grambling University Bands

X

"200 Years and Just a Baby" Tribute to America's Bicentennial

XI

"It's a Small World" including crowd participation for first time with spectators waving colored placards on cue

XII

"From Paris to the Paris of America" with Tyler Apache Belles, Pete Fountain and Al Hirt

XIII

"Super Bowl XIII Carnival" Salute to the Caribbean with Ken Hamilton and various Caribbean bands

XIV

"A Salute to the Big Band Era" with Up with People

XV

"A Mardi Gras Festival"

XVI

"A Salute to the 60's and Motown"

XVII

"KaleidoSUPERscope" (a kaleidoscope of color and sound)

XVIII

"Super Bowl XVIII's Salute to the Superstars of the Silver Screen"

XIX

"A World of Children's Dreams"

XX

"Beat of the Future"

XXI

"Salute to Hollywood's 100th Anniversary"

XXII

"Something Grand" featuring 88 grand pianos, the Rockettes and Chubby Checker

XXIII

"Be Bop Bamboozled" featuring 3-D effects

XXIV

"Salute to New Orleans" and 40th Anniversary of Peanuts' characters, featuring trumpeter Pete Fountain, Doug Kershaw & Irma Thomas

XXV

"A Small World Salute to 25 Years of the Super Bowl" featuring New Kids on the Block

XXVI

"Winter Magic" including a salute to the winter season and the winter Olympics featuring Gloria Estefan, Brian Boitano and Dorothy Hamill

XXVII

"Heal the World" featuring Michael Jackson and 3,500 local children; finale included audience card stunt

XXVIII

"Rockin Country Sunday" featuring Clint Black, Tanya Tucker, Travis Tritt, Wynonna & Naomi Judd; finale included flashlight stunt

XXIX

"Indiana Jones and the Temple of the Forbidden Eye" featuring Tony Bennett, Patti LaBelle, Arturo Sandoval, the Miami Sound Machine and stunts including fire and skydivers; finale included audience participation with light sticks

XXX

Diana Ross celebrating 30 years of the Super Bowl with special effects, pyrotechnics and stadium card stunt; finale featured Diana Ross being taken from the stadium in a helicopter.

XXXI

"Blues Brothers Bash" featuring Dan Akroyd, John Goodman and James Belushi, also featuring "The Godfather of Soul" James Brown and ZZ Top

XXXII

"A Tribute to Motown's 40th Anniversary" including Boyz II Men, Smokey Robinson, Queen Latifah, Martha Reeves and The Temptations

XXXIII

"Celebration of Soul, Salsa and Swing" featuring Stevie Wonder, Gloria Estefan, Big Bad Voodoo Daddy and tap dancer Savion Glover

XXXIV

"A Tapestry of Nations" featuring Phil Collins, Christina Aguilera, Enrique Iglesias, Toni Braxton and an 80-person choir

XXXV

"The Kings of Rock and Pop" featuring Aerosmith, *N'SYNC, Britney Spears, Mary J. Blige and Nelly

XXXVI

U2

XXXVII

Shania Twain, No Doubt and Sting

XXXVIII

Janet Jackson,  Kid Rock, P. Diddy, Nelly and Justin Timberlake

XXXIX

Paul McCartney

XL

The Rolling Stones

XLI

Prince

XLII

Tom Petty & The Heartbreakers

XLIII

Bruce Springsteen & The E Street Band

XLIV

The Who

XLV

The Black Eyed Peas, Usher, Slash

XLVI

Madonna with guests Cee Lo Green, LMFAO, M.I.A. and Nicki Minaj

XLVII

Beyoncé with guests Destiny's Child

XLVIII

Bruno Mars with guests Red Hot Chili Peppers

XLIX

Katy Perry with guests Missy Elliott and Lenny Kravitz

SOURCE NFL Canada

Image with caption: "NFL announces Pepsi Super Bowl 50 Halftime Show on CBS will echo On the Fifty Campaign (CNW Group/NFL Canada)". Image available at: http://photos.newswire.ca/images/download/20151126_C4905_PHOTO_EN_554030.jpg

For further information: CONTACTS: NFL: Angela Alfano; Angela.Alfano@NFL.com; CBS: Jennifer Sabatelle; JSabatelle@cbs.com; PEPSI: Elisa Baker; Elisa.Baker@pepsico.com

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