ORLANDO, FL, April 14 /CNW Telbec/ - The Newspaper Association of America (NAA) welcomed Tracktor(TM) Media to launch its award-winning solution that empowers online news publishers by adding news video from the world's leading broadcasters anywhere on their site and in any language. With newspaper readers moving to the Internet and the web moving to video, publishers now have the opportunity to further engage their customers and increase revenues through Tracktor videonews..
Following $3 million of investment and two years of development, Tracktor's videonews solution is designed to support newspaper publishers' historic status as the most trusted brands in news and provide their customers with a new world of perspectives.
"Tracktor's online videonews player integrates instantly to an existing site and, with a simple play button, transforms static images into striking videonews content from around the world," said Tyler Cavell, CEO, during a speech given at the NAA event.
"With multilingual subtitles, player operation and integrated search engines, publishers can now provide new value to existing and new readers. "Tracktor has links to every major online ad network and advertisements can be placed before, during and after a videonews clip. With our automated advertising engine, sales targeting can be done by user, subject, interest, and language," added Mr Cavell. "By attracting more readers for longer periods of time, videonews can truly empower revenues."
Tracktor Media, an innovative Montreal-based company, provides customizable, automated videonews solutions to newspaper publishers and other corporations seeking to monetize their online and mobile platforms.
SOURCE TRACKTOR INC.
For further information: For further information: Tyler Cavell, CEO, 1-877-771-NEWS (6397), ext. 101; www.tracktor.com