Digital Asset Management Platform Enables Publications to Deliver a Richer Experience to a Multi-Channel Audience
WATERLOO, Ontario, Aug. 25, 2015 /CNW/ -- OpenText™ (NASDAQ: OTEX, TSX: OTC), a global leader in Enterprise Information Management (EIM), today announced that News UK, owners of leading newspapers The Times, The Sunday Times and The Sun, has implemented OpenText Content Hub for Publishers to transform the production and delivery of news to its 12.8 million1 readers. Using OpenText, News UK is able to manage its digital assets across multiple channels, reduce expenses and help ensure compliance of photo and video usage rights. Additionally, News UK can be more responsive with global news, rapidly publishing articles that provide a consistent, rich multi-media experience for readers across all channels and publication brands.
"As one of the largest media publishing companies in the UK, it's imperative that we remain at the forefront of how news is delivered. Our newsrooms need to move at the speed of consumers and be the first to break stories, whether text, photo or video, across all the channels our readers use," explains Spencer Piggott, Head of Content Portfolio at News UK. "By changing how we create, collaborate, produce and distribute high-quality journalism, we can future proof our newsrooms to cater to the digital age."
The OpenText platform has been introduced as part of a large-scale transformation project to increase collaboration across editorial teams. The business critical deployment of OpenText CHP allows News UK to collect up to 100,000 new digital assets and news feeds submitted each day by multiple journalists, photographers and agencies into a single system. The OpenText Content Analytics engine automatically tags these assets; ensuring content can be quickly found and retrieved across the different editorial desks. Not only can these digital assets be easily repurposed across The Times, Sunday Times and The Sun, the system ensures the correct rights are associated with each asset, helping to mitigate the risk of digital rights infringement.
"In today's connected world, customers are choosing to engage with our newspapers across a growing number of devices and, increasingly, we need to manage the growing types of digital content to create a richer digital experience," concluded Spencer Piggott. "This is why we chose OpenText CHP. The scalability of the platform has enabled us to move from a print-centric process to one where journalists can associate multimedia content directly into different channels."
OpenText Content Hub for Publishers is a platform for the receipt, enrichment, creation, packaging, delivery, archival and syndication of all forms of publishable content. The platform is designed to be able to handle the large volumes of content that newsrooms across the world are exposed to on a daily basis, and efficiently manages the repackaging and distribution of that content to multiple publishing channels, such as web, print, mobile and tablet. OpenText Content Hub for Publishers is a browser based set of applications, providing a rich user experience with a panelised drag and drop based interface. Users are able to create and manage their own working environment, with multiple saved workspaces and layouts.
OpenText enables the digital world by simplifying, transforming, and accelerating enterprise information needs, on premises or in the cloud. For more information about OpenText (NASDAQ: OTEX, TSX: OTC) visit opentext.com.
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1 NRS PADD (online & print readership) 18/6/15: The Sun (5.2m); The Times (1m); The Sunday Times (1.2m); The Sun on Sunday (5.4m)
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