TORONTO, Jan. 15, 2016 /CNW/ - Using a wire service to distribute your news release, can help a company achieve its communication goals, allowing them to reach new audiences and engage new media outlets. If you are thinking about using a wire service then there are a number of factors that you need to consider and a recently published white paper from CNW, News Release Boot Camp: What You Need to Know, explores these factors.
In addition to highlighting the key factors you need to consider when using a wire service, the white paper also examines exactly how to format your news release to achieve maximum results.
A number of pitfalls can occur when using wire service for the first time and author, Alexa Hoffman, not only explores these common mistakes, she also offers practical solutions to them.
"Be selective with your linking practices. Over linking can negatively impact you in search indexing and add time to your release processing," says Hoffman, Product Manager for US Distribution, PR Newswire, CNW's parent company.
The article also discusses formatting tips for today's news releases. Traditionally, news releases have been used for the sole purpose of media relations, but in today's online world, these releases can be shared on owned content platforms, social media channels as well as content sharing outlets.
The article states that every news release should contain:
- Lead paragraph
- Second paragraph
- Stand out with multimedia
For the full article, tips on formatting your news release and practical solutions to common mistakes when using a wire service, download News Release Boot Camp: What You Need to Know.
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
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Image with caption: "This checklist outlines what happens when you submit a news release to go over the wires, and highlights what CNW is doing behind the scenes to help you. Learn some tips to make your release fly through the approval process to get posted quickly. (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160115_C4751_PHOTO_EN_599281.jpg
Image with caption: "There are a lot of things that have to happen before your news release can hit the wires. From verifying that you are authorized to send news releases on behalf of your company, to an editorial process designed to make sure your release is formatted properly, there are many things to be aware of and keep track of. (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160115_C4751_PHOTO_EN_599283.jpg
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