News Media Advisory - True Patriot Love John McDermott Concert Tour Launches on Highway of Heroes July 3/13

TORONTO, June 26, 2013 /CNW/ - Canadian music icon John McDermott will launch a limited edition fundraising CD "Music in the Key of Giving" with three marathon concerts on Wednesday, July 3, 2013, to support military families

Called the first 'True Patriot Love Heroes Tour,' riding along the Highway of Heroes, John McDermott will lead a group of Canadian military families, musicians and supporters by hosting concerts at the ONroute Service Centres in Port Hope and Trenton, before playing a finale concert at the Afghanistan Repatriation Memorial in Trenton, ON.

The "Music in the Key of Giving" CD will be on sale at all ONroute locations and every dollar raised will benefit military families and the patients of McDermott House Canada.

WHERE:    Real Sports Bar & Grill
    15 York St.
WHEN:    Wednesday, July 3, 2013 - 9 a.m.
WHO:    - Ken Tanenbaum - Chairman, ONroute
    - John McDermott - Founder, McDermott House Canada
    - Michael Burns - Vice Chair, True Patriot Love Foundation


  • 9am -  News Conference at Real Sports Bar & Grill
  • 10am -  Tour Bus departs for Port Hope ONroute
  • 11:30am - Noon - John McDermott Port Hope ONroute Concert
  • 12:15pm - Tour bus departs for Trenton South ONroute
  • 1:15pm - 1:45pm John McDermott Trenton South ONroute Concert
  • 2:00pm - Depart for Afghanistan Repatriation Memorial at Bain Park
  • 2:15pm - Arrive at Memorial
  • 2:30 pm - Military Families BBQ and hour long concert commence; meet and greet to follow

ABOUT TRUE PATRIOT LOVE FOUNDATION - True Patriot Love honours the sacrifices of members of the Canadian Forces, Veterans and their families by:

  • Stepping in where government is unable to fund programs that support their physical, mental and social wellbeing no matter where they are posted in Canada or abroad
  • Promoting their special skills and capabilities resulting from their unique conditions of service
  • Being a channel for everyday Canadians, corporations and philanthropists to express their appreciation and patriotism

Visit for more information

ABOUT ONROUTE - The ONroute Service Centres are clean, bright and modern beacons of hospitality on the highway.  There are 17 ONroute Service Centres open across Ontario on Highways 401 and 400, with an additional two opening this summer. The Centres feature food, fuel, fully-accessible and automated washroom facilities (including a fully accessible family washroom), free WiFi, pet areas, seasonal picnic areas, Wellington Standard for accessibility and RV Waste disposal (at select sites).  Staffed tourism information centres are located at Tilbury South and Bainsville. Visit

ABOUT MCDERMOTT HOUSE CANADA - McDermott House Canada is a registered charity, founded by Canadian Singer John McDermott, dedicated to serving those who serve.

McDermott House Canada's mission is to promote the highest quality of life for patients facing the final stage of a terminal illness. John's passion for honouring veterans and the selfless sacrifices they make to preserve our liberties dates back to his childhood where he learned of love, war and loss from his family's personal stories and through their music.

The first project for MHC is the expansion and renovation of the Sunnybrook palliative care unit in the Veteran's Centre, creating an innovative and warm, home-like environment for Canadian Veterans, Military, First Responders and community.


The "Music in the Key of Giving" CD is an initiative led by ONroute, PC Financial, and John McDermott, in support of the True Patriot Love Foundation.

SOURCE: True Patriot Love Foundation

For further information:

David Eisenstadt / Rachel Yager
tcgpr (The Communications Group Inc.)
(416) 696-9900 ext.36 / 0

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