New Truvia® Brown Sugar Blend satisfies Canadians' sweet cravings with fewer calories

TORONTO, Aug. 19, 2015 /CNW/ -- With more and more Canadians looking for ways to reduce their sugar intake, new Truvia® Brown Sugar Blend is sure to be a tasty addition to their pantries.

Now in distribution across Canada at select grocery retailers, Truvia® Brown Sugar Blend is the only brown sugar product on the market that offers 75 percent fewer calories than regular brown sugar. One-half cup of Truvia® Brown Sugar Blend, containing only 210 calories, replaces one full cup of regular brown sugar, which has 830 calories.

"This blend of Truvia® Calorie-Free Sweetener and brown sugar is ideal for baking, delivering brown-sugar-like taste, texture, and volume," said Brian Nau, Global Business Director for Truvia® consumer products at Cargill. "Home bakers can simply substitute the traditional brown sugar in their own recipes with half the amount of Truvia® Brown Sugar Blend and they will get the same great-tasting results in their snacks and desserts."

Since cookies and bars are popular for lunch box treats and after school snacks, why not bake some Chewy Chocolate Chip Cookies and some Caramel Cookie Bars made with Truvia® Brown Sugar Blend? These recipes have reduced sugar and calories, but brown up the same way and have the same great taste as the original recipes made with regular brown sugar. 

Truvia® Brown Sugar Blend is also ideal in oatmeal and for creating both sweet and savory sauces and entrees. It comes in a resealable 454g bag and has a suggested retail price of $9.99.

For recipes, storage tips, a conversion chart and much more, visit: truvia.com/Canada/recipes.

About the Truvia® Brand
Truvia® sweetener is made with stevia leaf extract, the best-tasting part of the stevia leaf. Truvia® Calorie-Free Sweetener is a versatile sweetener used to reduce calories and the sugar content in foods and beverages. Available in packets and a spoonable format, as well as in the original Truvia® Baking Blend, Truvia® Calorie-Free Sweetener is Canada's #1 calorie-free, stevia sweetener.* (*Source: AC Nielsen Dollar Sales 52 Weeks Ending 23 Aug 2014.)

About Cargill
Cargill Incorporated, the maker of Truvia® Calorie-Free Sweetener, manages quality control through every step of the production process – from the leaf to the package. Cargill provides food, agriculture, financial and industrial products and services to the world. Together with farmers, customers, governments and communities, they help people thrive by applying their insights and nearly 150 years of experience. They have 152,000 employees in 67 countries who are committed to feeding the world in a responsible way, reducing environmental impact and improving the communities where they live and work. For more information, visit Cargill.com.

Press Contacts 




















Megan Dolan     









Tessa Lueth

Assistant Marketing Manager









Manager

Truvia® Brand 









RF|Binder

Office: 952.742.3111    









Office: 212.994.7665

Megan_Dolan@cargill.com 









Tessa.Lueth@rfbinder.com

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SOURCE Truvia(R) Brand



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