New Tostitos Rolls!™ Tortilla Chips will have Canadians saying #SoLongRecon Chip

TORONTO, Aug. 31, 2015 /CNW/ - We've all been there. At a gathering with family and friends with a bowl of our favourite tortilla chips served alongside a bowl of our favourite thick and cheesy dip. You grab a chip and go for the dip only to have the chip break off in the bowl.

If you've broken a tortilla chip in a delicious, hearty dip, you're in good company: almost three-quarters (73%) of Canadians say they have broken a chip in a bowl of dip* which has seen the Recon Chip rise in popularity. What's a Recon Chip, you ask? A Recon Chip is a second chip used to rescue broken chip bits from dip. But this can be a risky manoeuvre as Recon Chips have been known to break as well leaving two abandoned pieces getting soggy in the party dip – at which point, you're likely to walk away denying any accountability…!

Tostitos Rolls! tortilla chips to the rescue!
Finally, there's an alternative to your traditional tortilla chip – a chip designed for thicker dips. Tostitos Rolls! tortilla chips are mini corn tortillas that are rolled into bite-sized chips which give them layers of support that can handle the weight of thicker dips.  

"Chip and dip lovers can now say goodbye to failed attempts at salvaging what remains of a broken chip in their favourite thick dip," says Susan Irving, Senior Director Core Brands, PepsiCo Foods Canada. "Since 56% of Canadians find broken chips in dip off-putting you can ensure your next gathering not only leaves a good taste in everyone's mouth, but also no broken chips in your dip!"

No tortilla chip left behind!
Canadians are passionate when it comes to chips and dip:

  • 75% would prefer to eat a heartier chip that doesn't break in dip*
  • 70% of Canadians have sent in a Recon Chip*
  • 71% believe it is bad manners to leave broken chips in party dips*
  • 51% of Canadians would avoid a dip at a party if it had broken chips in it*

Want to ensure your chip and dip decorum is up to snuff? Etiquette specialist Julie Blais Comeau, one of Canada's most recognized etiquette experts and founder of, suggests the following:   

  1. When serving a thick, cheesy dip, pair it with a chip like new Tostitos Rolls! tortilla chips to avoid needing to deploy a Recon Chip. Tostitos Rolls! tortilla chips rolled-up shape is perfect for thicker dips and the unique crunch is sure to please even the pickiest of chip dippers.
  2. One dip per chip, please! Double-dipping at a social gathering is a big no-no.  
  3. The Flip Dip, turning a chip around to use the other end to dip, is only permitted with family and close friends.
  4. Pinkie up or down? Dip or dunk with pinkie down.

So say #SoLongRecon chip and grab a bag of new Tostitos Rolls! tortilla chips today. They're available at grocery retailers nationwide at a suggest retail price of $3.49 for a 280g bag.

About PepsiCo Canada
PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods and Snacks business. PepsiCo Beverages Canada includes Pepsi-Cola Canada, Gatorade and Tropicana. For more information, please visit  

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit

*A survey of 1579 Canadians was completed online between August 4 and August 7 2015 using Leger's online panel, LegerWeb. A probability sample of the same size would yield a margin of error of +/-2.5%, 19 times out of 20.

SOURCE PepsiCo Canada

For further information: Stephanie Kovacs, PRAXIS, O: 905-949-8255 x244, C: 905-929-7557,; Nathalie Khouri, PRAXIS, O: 905-949-8255 x248, C: 647-962-6905,


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