MELBOURNE, Australia, June 19, 2012 /CNW/ - QSR International today
announced the release of NVivo 10, the first qualitative data analysis
software that enables people to easily capture, work with and analyze
social media and online data. Capitalizing on the rapid expansion of
social media and the world's rush to tools like Twitter, Facebook,
LinkedIn and more; this latest version of NVivo caters to a modern
landscape and gives people the power to easily analyze every kind of
CEO of QSR International, John Owen commented, "The way that we interact
and communicate has changed rapidly with the advent of social media.
Introducing NVivo 10 today, QSR International is delighted to be the
first company to offer one comprehensive tool to efficiently capture,
manage and analyze this ubiquitous data alongside other data types such
as interviews or surveys - keeping NVivo users ahead of the curve.
The new feature debuting in NVivo 10 enabling this greater analytical
flexibility and efficiency is the NCapture browser add-on. Owen
explains, "NCapture is powerful and intuitive new technology that will
revolutionize and streamline the ways people can observe and listen,
deeply analyze conversations, trends and their changes over time."
"With NCapture, anyone can quickly collect information from any web
page, and from sites like Facebook, Twitter, and LinkedIn and then
analyze it in NVivo. NVivo 10's powerful querying, text analysis and
visualization tools like cluster maps and word trees will help to
identify and test patterns and changes in trends, opinions, and
sentiment for example."
NVivo 10 can also be used in conjunction with social media monitoring
tools; allowing users to take their social media analysis further to
gain deeper qualitative insights.
As well as social media and web data, NVivo 10 supports new modes of
data collection. With the ability to import files and notes from mobile
apps like Evernote and from devices like iPhones and iPads, the
information people collect on-the-go can be easily transferred into
NVivo 10 for analysis.
Offering users one great tool to support their research - whatever the
topic - from start to finish, NVivo 10 is available at www.nvivo10.com.
SOURCE QSR International
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