Video: In its role as founding sponsor of The Heart and Stroke Foundation's The Heart Truth™ campaign, Becel® wants to empower moms and encourage them to prioritize their own health and well-being as ...
Canadian comedienne and mom Jessica Holmes helps Becel®, founding
sponsor of The Heart and Stroke Foundation's The Heart Truth™ Campaign,
encourage moms to take care of themselves too
TORONTO, Jan. 23, 2013 /CNW/ - Family chauffeur, meal-planner
extraordinaire, homework helper and shoulder to lean on - when it comes
to supporting their loved ones, moms will take on any role to ensure
their families are happy and healthy.
Yet a recent survey conducted by Leger Marketing for Becel®, the
founding sponsor of The Heart and Stroke Foundation's The Heart Truth™
Campaign, reveals that the majority of Canadian moms (60 per cent) feel they simply don't have
enough time to take care of themselves - and 70 per cent don't even
rank themselves among their top three priorities in life.
Putting others needs ahead of their own can come at a cost, as too many
kids lose their mothers to heart disease and stroke, a leading cause of
death for women in Canada1.
Jessica Holmes, Canadian comedienne and mom of two, knows all too well
how the demands of motherhood can overshadow personal needs. "It took
me a few years to figure out the balance after having kids," says
Jessica Holmes. "I would spend every waking moment worrying about my
kids, putting my well-being completely aside, because I thought that's
what moms are supposed to do. One day I just woke up. I looked at my
slumped over posture, my pile of drive thru wrappers, my gym bag/cobweb
holder, and the tired bags under my eyes and realized 'wow' if I don't
start looking after myself, I may not be around for my family. It was a
pretty poignant moment. It helped me find the balance and start taking
better care of myself too."
When asked what lengths they have gone to in order to make their kids
happy, over one quarter of Canadian moms have spent hours making a
hand-made Halloween costume (29 per cent), stayed up all night baking
goods for a school bake sale (28 per cent), or have done whatever it
takes to get their hands on the hottest toy (27 per cent). And while
they invest time going above and beyond for their children, at least
half of moms, whether they work outside the home or not, still say they
don't have time to take care of themselves (64 per cent and 53 per
Becel Launches Campaign to Encouraging Moms to Take Care of Themselves
In its role as founding sponsor of The Heart and Stroke Foundation's The
Heart Truth™ campaign, Becel® wants to empower moms and encourage them
to prioritize their own health and well-being as much as they do
others.' To help spread this important message, Becel released today
on its website (becel.ca/encourageamom), a video that can be easily personalized and sent to encourage a mom
to take care of herself too.
Words of encouragement can make a difference. In fact, more than half
(56 per cent) of Canadian moms would be more likely to spend more time
to take care of themselves if another mother encouraged them to do so.
What many don't know is that the risk for heart disease and stroke can
be reduced in women by as much as 80 per cent1 by making healthy lifestyle choices such as exercising, eating right,
staying smoke-free, reducing stress and controlling blood pressure and
More from the Survey
Moms put off doctor visits, physical activity and eating healthier in
order to prioritize the needs of their children and families
One quarter (27 per cent) put off visiting a healthcare professional,
over half (57 per cent) put off physical activity, and close to
one-third (30 per cent) put off eating healthier
Moms spend more time transporting their kids around than participating
in their own hobbies
50 per cent spend the majority of their time outside working hours
taking their kids to school, activities and play dates, compared with
only 17 per cent who say they participate in their own interests.
Moms reserve healthy meal planning more for their families than
Only 1 in 10 (9.8 per cent) Canadian moms surveyed spend the majority of
their time outside working hours preparing healthy lunches for
themselves, while almost half (48 per cent) plan healthy meals for
"I've found that little changes add up and make a lasting difference to
your health, whether it's eating a little better, walking instead of
taking the car, or finally booking that annual physical you've missed
for the last three years," says Holmes. "I make it a priority to take
care of myself so that I can be there with open arms for everyone
else. Like the flight attendants say, 'put on your own oxygen mask
before assisting others.' "
About The Heart Truth™ campaign
The Heart and Stroke Foundation's The Heart Truth™ campaign calls on women to put their own health first by assessing
their risk for heart disease and stroke, talking to their doctor, and
making heart healthy lifestyle choices in order to enjoy a long and
healthy life with their loved ones. Heart disease and stroke is a leading cause of death for women in
Canada, but most don't know it. Heart disease is not a "man's
disease": women are more likely than men to die of a heart attack or
stroke. But by taking care of themselves and making incremental heart
healthy lifestyle changes, women can reduce their risk of heart disease
and stroke by as much as 80 per cent. Assess your risk for heart
disease and stroke, and find questions to ask your doctor at TheHeartTruth.ca. Find community support at Facebook.com/TheHeartTruth, heart health
tips at twitter.com/TheHeartTruthCA and healthy lifestyle inspiration at pinterest.com/TheHeartTruthCA.
Becel® has always believed in the importance of caring for your heart.
It's why Becel® margarine was created, and why the brand remains
dedicated to educating Canadians about the importance of heart healthy
living. Through its development of educational resources to help
Canadians manage their heart health, its founding sponsorship of The
Heart and Stroke Foundation's The Heart Truth™ campaign, and in the
development of products such as Becel® pro.activ® calorie-reduced
margarine with plant sterols, the first food with plant sterols in
Canada, Becel® maintains its commitment to heart health innovation and
education. For more information, visit becel.ca.
Unilever is one of the world's leading suppliers of fast moving consumer
goods with strong operations in more than 100 countries and sales in
180. With products that are used over two billion times a day around
the world, Unilever works to create a better future every day and help
people feel good, look good and get more out of life with brands and
services that are good for them and good for others. In Canada the
portfolio includes brand icons such as: Axe®, Becel®, Ben & Jerry's®,
Bertolli®, Breyers®, Clear ®Degree®, Dove® personal care products, Good
Humor®, Hellmann's®, Klondike®, Knorr®, Lipton®, Magnum® , Nexxus®,
Noxzema®, Popsicle®, Q-Tips®, Ragu®, Simple®, Skippy®, St. Ives®,
TIGI®, TRESemmé®, and Vaseline®. All of the preceding brand names are
registered trade-marks owned or used under license by Unilever Canada. Unilever Canada employs more than 1,600 people generating
approximately $1.4 billion in sales in 2011. For more information,
please visit www.unilever.ca.
About the survey
A total of 805 Canadian mothers with at least one child aged 17 or
younger completed an online survey between December 17 and December 21,
2012 using Leger Marketing's online panel, LegerWeb. A probability
sample of the same size would yield a margin of error of +/- 3.5%, 19
times out of 20.
1Statistics Canada. Mortality Summary List of Causes, 2009. Ottawa, June
Video with caption: "Video: In its role as founding sponsor of The Heart and Stroke Foundation's The Heart Truth™ campaign, Becel® wants to empower moms and encourage them to prioritize their own health and well-being as much as they do others.' Personalize this video at becel.ca/encourageamom and encourage a mom today. ". Video available at: http://www.youtube.com/watch?v=Bme8-75Jkq0
SOURCE: Unilever Canada Inc.
For further information:
Edelman Public Relations