New Study: Canadians love to give back, but find it overwhelming

 Ronald McDonald House Charities Canada uncovers – and seeks to ease – barriers to philanthropy

For additional media materials, please visit: http://www.multivu.com/players/English/7885651-rmhccanada-make-fun-matter/

TORONTO, July 19, 2016 /CNW/ - When it comes to giving back, Canada ranks as a top-five global leader in philanthropy, according to the World Giving Index. However, a new study called the Ronald McDonald House Charities (RMHC) Family Pulse Survey reveals that while more than 75 per cent of Canadian parents and children feel it's important to give to charity, they wish it was easier to do so. Between time, money and too many causes to support, giving can feel overwhelming.

Released today, the survey identifies the biggest challenges to giving as:  

  • Money: Nearly 70 per cent of Canadian parents felt they did not have enough money to donate
  • Time: 46 per cent of parents feel there isn't enough time for their family to give back
  • Too Many Causes: 22 per cent of parents feel there are too many charitable causes to support

"We know that Canadians are eager to help fellow Canadians in times of need – that's why they support families who stay at Ronald McDonald Houses across the country while their child is sick,"' said Cathy Loblaw, President and CEO of RMHC Canada. "But giving back is not always easy, and can feel overwhelming. That's why we're flipping fundraising on its head with the launch of our new giving platform, Make Fun Matter – encouraging Canadians to give back in ways that are fun, easy and personal to what they like to do."

Putting the Fun in Fundraising

Make Fun Matter, a new online giving platform and movement, inspires Canadians to do what they love to do to raise funds for Ronald McDonald House families across the country. Whether it's as simple as shaving a beloved beard, like Karsen and Uncle Bam, as humble as Haylen's Ice Cream Shop, or as playful as The One-Stop Treat Shop, anything can be turned into a fundraiser to help keep families of sick children close.

RMHC Ambassador and Olympic gold medalist, Cassie Campbell-Pascall, her daughter and her friends, decided to turn their love of cookies, freezies and other sweet treats into an act of kindness. Opening a one-stop baking and freezie shop on their street, the group raised $350 in just one afternoon - enough to provide a family in need with a two-night stay at a Ronald McDonald House.

"It's always been important to me that we give back to the community, and something I've tried to instill in my daughter, said Campbell-Pascall. "We're incredibly passionate about RMHC and are thrilled that together, we could support families across the country in such a simple and personal way. Whether it's $20 or $200, every bit makes a difference."

Every dollar raised through Make Fun Matter supports families of sick children across the country. And the need is greater than ever: although Ronald McDonald Houses serve nearly 64 per cent of the families of Canada's most sick and injured children, more than 2,462 families were turned away in 2015 due to lack of space.

Getting involved is easy:

  1. Visit MakeFunMatter.ca and choose an activity you and/or your family do for fun;
  2. Create your Make Fun Matter fundraiser online;
  3. Start raising donations to help families stay together.

You can also visit www.MakeFunMatter.ca to learn more about RMHC Canada, be inspired to donate or start a fundraiser of your own!

About Ronald McDonald House Charities® (RMHC®) Canada 
In 1982, Ronald McDonald House Charities Canada was founded to be the everlasting organization of support for Ronald McDonald Houses and their programs in Canada. The 15 Ronald McDonald Houses provide a home for out-of-town families whose children are being treated at a nearby hospital. Completing our circle of support for Canadian families are 13 Ronald McDonald Family Rooms, which provide a caring place for families to rest and recharge right inside the hospital, as well as 2 Ronald McDonald Care Mobiles, mobile health units that help to bring medical care to vulnerable communities in Alberta. As RMHC's largest donor, McDonald's Restaurants of Canada Limited and its franchisees donate 10 cents from every Happy Meal® sold to Ronald McDonald House Charities, and McDonald's guests generously support Ronald McDonald House families by donating at the coin box in their local McDonald's restaurant.  For more information on RMHC Canada, visit www.rmhc.ca.

About RMHC's Family Pulse Survey
RMHC's Family Pulse Survey was conducted in partnership with Leger. The survey reached 1,568 Canadians – both parents of children aged 0 – 18, and children aged 13 to 18 – to gauge family life today.

SOURCE Ronald McDonald House Charities of Canada

Video with caption: "Video: Did you know that 70% of Canadian families live outside a city with a children’s hospital? So when a child gets sick, they often have to travel hours to get treatment. Our 14 Ronald McDonald Houses across Canada give families a place to stay close to the hospital where their child is being treated.". Video available at: https://www.youtube.com/watch?v=mQThBc8pV6g

For further information: Riddhi Gandhi, RMHC Canada, Riddhi.Gandhi@ca.mcd.com / 416-446-3427; Allison Goodman, Weber Shandwick, Agoodman@webershandwick.com / 416-642-7943


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