TORONTO, Oct. 27, 2016 /CNW/ - American Express Canada today announced a new sponsorship with the terminal at Billy Bishop Toronto City Airport, offering all airport travellers complimentary Wi-Fi. American Express Canada is the airport terminal's first sponsor to bring this benefit to travellers, making it easy for passengers to connect remotely while on the go.
"We're excited to bring complimentary Wi-Fi to all Billy Bishop travellers. This newest sponsorship is yet another example of the traveller experience our brand aims to provide." said David Barnes, Vice President, Advertising and Communications at American Express Canada. "Travel has always been a huge focus for our Company, and we're passionate about delivering benefits that gives all travellers flying in and out of Toronto a taste of the elevated service we are known for."
Billy Bishop Toronto City Airport is Canada's ninth busiest airport and welcomes 2.5 million business and leisure travellers each year. On top of the offering, Amex will also be introducing a comprehensive advertising and promotion strategy to strengthen overall traveller awareness of its Brand and its benefits in association with Clear Channel Canada, Exclusive Media Concessionaire at Toronto Billy Bishop Airport Terminal. "We are all about connecting brands with the right people, in the right place at the right time." said Adam Butterworth, President of Clear Channel Canada. "Amex is simply a perfect fit for the terminal at Billy Bishop. The airport offers a highly valuable audience, in an exclusive environment and in the right frame of mind". This advertising approach includes a combination of digital, video and traditional media placements throughout the airport, as an opportunity to focus on promoting the American Express Gold Rewards Card.
"We are pleased to announce this sponsorship by American Express for those using the passenger terminal at Billy Bishop Toronto City Airport." said Pamela Griffith-Jones, CEO of Nieuport Aviation, the owner and operator of the BBTCA terminal.
About American Express Canada
American Express in Canada operates as Amex Bank of Canada and Amex Canada Inc. Both are wholly owned subsidiaries of the New York based American Express Travel Related Services Company, Inc., the largest operating unit of the American Express Company. Amex Bank of Canada is the issuer of American Express charge and credit cards, with outstanding products like The SimplyCash™ Card from American Express©, The American Express® Gold Rewards Card, and the American Express® AeroplanPlus® Gold Card. American Express opened its first offices in Toronto and Hamilton in 1853. For more information, visit AmericanExpress.ca or connect with us at Facebook.com/AmericanExpressCanada and YouTube.com/AmericanExpressCAD
SOURCE American Express Canada
For further information: Erica Tiangco, American Express Canada, 416-320-3049