New Research Report Reveals More Canadian Women (and Men) are Embracing Injectable Cosmetic Treatments

TORONTO, Oct. 13, 2015 /CNW/ - According to a new Report, more than ever before, every-day Canadian women are embracing injectable cosmetic enhancements for natural-looking results. The JUVÉDERM® FACE Report, the only report of its kind focusing on Canadian women's attitudes towards aging and injectable cosmetic enhancement use, reveals facial rejuvenation is top of mind with about one in four women either using or considering cosmetic injectable treatmentsi.

Going Mainstream
"Injectable treatments are doing for women now what hair colouring did for them in the 1930s – they are easily accessible and give natural-looking results," says Dr. Julia Carroll, a leading aesthetic dermatologist and founder of Compass Dermatology. "There has been a mainstream cultural shift in our acceptance of cosmetic injectable treatments because of the subtle results they can bring.  It's okay to want to feel and look great in a real, every-day way, and to seek out treatments to help you get there."

Reinforcing this trend, recent data from the American Society for Aesthetic Plastic Surgery (which includes Canada) showed that North American acceptance of wrinkle-smoothing injectables and fillers have increased considerably with a growth of 748 per cent in wrinkle-smoothing injectable treatments use and 253 per cent in filler use since 2000; clearly illustrating the shift in mindset over the past fifteen yearsii. The use of cosmetic injectable treatments by men has also increased dramatically since 2010 with growth rates of 84 per cent for wrinkle-smoothing injectable treatments and 94 per cent for facial fillersiii.

As part of the JUVÉDERM® FACE Report, a survey was conducted of 862 women between the ages of 30 and 60.  Women reported that the area around the eyes (frown lines, crow's feet and under eye area) and smile lines (that run from the nose to mouth) are what bothers them mostiv. These are also the top areas treated with cosmetic injectables.

"The demand for injectable treatments continues to rise as women want to feel as good on the outside as they feel on the inside," says Dr. Carroll. "The women I see in my office feel empowered and want to know about their treatment options – they don't want to look like celebrities, but rather a more refreshed version of themselves."  

Moments of Truth
What makes women take action? According to the JUVÉDERM® FACE Report the rise of social media is certainly a contributing factor with women, seeing more and more pictures of themselves and comparing how they look now versus years ago in their timelines. The Report revealed that for over 25 per cent of women in their 30s, looking at an old picture of themselves became their 'moment of truth' that propelled them to consider trying injectablesv.  But the number one motivator for women to try injectables was simply looking in the mirror and noticing signs of agingvi.

"Aging happens to everyone. I don't mind the getting older part, but I wanted to look as vibrant and alive as I felt inside. Surgery was too drastic a step, so when I turned fifty I decided to give injectable treatments a try," says Janet, a patient.  "I had a wrinkle-smoothing injectable and JUVÉDERM® and the results were fantastic.  I looked more refreshed and well-rested in a completely natural-looking way.  I know I made the right decision.  Why shouldn't I put my best face forward?"

Outdated Perceptions and Beauty Secrets
More and more women are talking about cosmetic injectables as a normal beauty routine option and the JUVÉDERM® FACE Report research underscored this with the majority of injectable users (over 60 per cent) reporting willingness to tell their friends and family about their treatmentsvii. Moreover 75 per cent of users say it is a normal part of their personal care routineviii.

Canadian women were asked to share their top beauty secrets for looking great as they age.  Almost one in four believe wrinkle-smoothing injectables were the secret of choice for natural looking resultsix – ahead of spa treatments, facelifts, microdermabrasion, chemical peels and even a healthy lifestyle.  Other beauty secrets that ranked high were a good night's sleep and expert makeupx – great elements if you can get them, but not guaranteed. 

"The majority of women (60 per centxi) assume good genes are still a woman's best kept secret…and maybe it is," says Dr. Carroll. "Or with the uptake of medical aesthetic treatments offering subtle and natural results, it's possible you can't tell the difference."

Mirror, Mirror - Going Digital
For women looking to learn more about their treatment options before fully committing, there is the new JUVÉDERM® Virtual Mirror App that has just launched. This new technology allows anyone interested in treatments to view the potential effects on their skin by looking at a digital mirror. The results are photo-realistic, and are shown with full 3D rendering, meaning that addition of volume and lifting of the face can be observed from all angles exactly as one would look into a regular mirror.  The app is available and downloadable free of charge at the App Store to drive potential looks:

  • Apply and adjust 10 facial treatment effects* in real-time as if you are looking in a mirror
  • The JUVÉDERM® Mirror tracks facial features like wrinkles, fold and loss of fullness and performs a life-like 3D simulation of clinically-calibrated changes to the skin
  • The process is performed 30 times per second resulting in a highly photo-realistic mirror-like simulation of a facial aesthetic treatment
  • View by hitting finalize button and share virtual before and after pictures with friends and/or a doctor

*App is intended for illustrative purposes only. Actual treatment results may vary.

To view the natural results of JUVÉDERM® on real women, photos are available above.

Safety Information
As with any medical procedure, there is always a risk of unwanted side effects with HA facial filler treatments. Patients should speak with their doctor about the benefits and risks of any procedure. Most side effects are normally short-lived and often relate to the injection procedure. Following injection, there may be redness, swelling, pain, or bruising around the injection area.  The JUVÉDERM® range of facial fillers should only be administered by a trained and qualified medical aesthetics healthcare practitioner. For more information or to find a doctor, visit www.JUVEDERM.ca or www.BOTOXCOSMETIC.ca. Learn more about Allergan's BRILLIANT DISTINCTIONS™ program which rewards you with instant savings on products, like BOTOX COSMETIC®, Latisse®, and JUVÉDERM®.

About Actavis + Allergan 
On March 17, 2015, Actavis completed the acquisition of Allergan, creating a $23 billion diversified global pharmaceutical company.  With commercial operations in approximately 100 countries, Actavis & Allergan are committed to working with physicians, healthcare providers and patients to deliver innovative and meaningful treatments that help people around the world live longer, healthier lives. JUVÉDERM® is a registered trademark of Allergan Holdings France SAS.

References
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i Leger. "Allergan FACE Report Poll": Online survey conducted among 862 Canadian women aged 30-60 was completed online between March 12 and 16, 2015 using Leger's online panel, LegerWeb. Table 7-1
ii ASAPS STATISTICS 2014.
iii The American Society for Aesthetic Plastic Surgery (ASAPS). Last accessed May 21, 2015 http://www.surgery.org/media/news-releases/the-american-society-for-aesthetic-plastic-surgery-reports-americans-spent-more-than-12-billion-in-2014--pro
iv Leger. "Allergan FACE Report Poll": Online survey conducted among 862 Canadian women aged 30-60 was completed online between March 12 and 16, 2015 using Leger's online panel, LegerWeb. Table 4-1
v Leger. "Allergan FACE Report Poll": Online survey conducted among 862 Canadian women aged 30-60 was completed online between March 12 and 16, 2015 using Leger's online panel, LegerWeb. Table 8-1
vi Leger. "Allergan FACE Report Poll": Online survey conducted among 862 Canadian women aged 30-60 was completed online between March 12 and 16, 2015 using Leger's online panel, LegerWeb. Table 8-1
vii Ipsos 2013, Online survey among 1,519 respondents of Canadian women aged 30-60 between March 8 and 29, 2014. Q50
viii Ipsos 2013, Online survey among 1,519 respondents of Canadian women aged 30-60 between March 8 and 29, 2014. Q49
ix Leger. "Allergan FACE Report Poll": Online survey conducted among 862 Canadian women aged 30-60 was completed online between March 12 and 16, 2015 using Leger's online panel, LegerWeb. Table 6-1
x Leger. "Allergan FACE Report Poll": Online survey conducted among 862 Canadian women aged 30-60 was completed online between March 12 and 16, 2015 using Leger's online panel, LegerWeb. Table 6-1
xi Leger. "Allergan FACE Report Poll": Online survey conducted among 862 Canadian women aged 30-60 was completed online between March 12 and 16, 2015 using Leger's online panel, LegerWeb. Table 6-1

SOURCE Allergan

Image with caption: "FACE Report 3.0 is the only report of its kind focusing on Canadian women’s attitudes towards aging and injectable cosmetic enhancement use. (CNW Group/Allergan)". Image available at: http://photos.newswire.ca/images/download/20151013_C8087_PHOTO_EN_507153.jpg

Image with caption: "Actual treatment results may vary from one person to another. In addition to JUVÉDERM, the woman in this photo also received another cosmetic injectable to specific areas of the face. (CNW Group/Allergan)". Image available at: http://photos.newswire.ca/images/download/20151013_C8087_PHOTO_EN_507149.jpg

Image with caption: "Actual treatment results may vary from one person to another. In addition to JUVÉDERM, the woman in this photo also received another cosmetic injectable to specific areas of the face. (CNW Group/Allergan)". Image available at: http://photos.newswire.ca/images/download/20151013_C8087_PHOTO_EN_507151.jpg

For further information: Sheba Zaidi, szaidi@environicspr.com, 416-969-2652


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