New program from Clover Leaf traces fish from catch to can

'Trace My Catch' leverages unique codes on every Clover Leaf product

TORONTO, Oct. 4, 2016 /CNW/ - Clover Leaf Seafoods today announced a unique traceability program that will enable Canadians to trace all Clover Leaf tuna and salmon products from the ocean to their plates. "Trace My Catch" is designed to provide consumers with an unprecedented level of transparency around the company's sourcing and production processes.

Every Clover Leaf tuna and salmon product now features a unique code that, when entered online at CloverLeaf.ca, provides detailed information - including the species of fish, fishing method, ocean of catch, vessel name(s) and flag(s), fishing trip dates and the location the fish was processed - for the fish in that specific can, pouch or cup.

"We know that today's consumers want to know where their food is coming from," explained Ron Schindler, President, Clover Leaf Seafoods. "Trace My Catch provides that information in incredible detail. The level of transparency that we're offering is unique to our industry, and we couldn't be more proud to be sharing this information with our customers."

Trace My Catch collects information from more than 600 vessels in four oceans across the globe.

"At Clover Leaf, sustainability is at the heart of everything we do," concludes Schindler. "We've been committed to sustainable and responsible fishery harvesting and management since our founding, and Trace My Catch is an exciting evolution in our sustainability story."

Clover Leaf is a founding member of the International Seafood Sustainability Foundation (ISSF) and works with them on an ongoing basis to ensure that all of its tuna comes from non-depleting fish stocks.

Trace My Catch codes are available on products produced after January 2015. For consumers without a current traceable code, sample codes are provided at CloverLeaf.ca that allow visitors to interact with the site and learn about the process.

SOURCE Clover Leaf

Image with caption: "Clover Leaf (CNW Group/Clover Leaf)". Image available at: http://photos.newswire.ca/images/download/20161004_C4336_PHOTO_EN_785833.jpg

For further information: Melissa Retty, Craft Public Relations, melissa@craftpublicrelations.com | 416-294-5327

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