New MegaRed krill oil supplement helps Canadians get essential omega-3 fatty acids for a healthy lifestyle

MegaRed and the Heart and Stroke Foundation are working together to improve the health of Canadians

TORONTO, Feb. 5, 2014 /CNW/ - Today, Reckitt Benckiser announced the availability of MegaRed in Canada, a new 100 per cent krill oil supplement that offers Canadians the essential omega-3 fatty acids to help maintain a healthy lifestyle. MegaRed is one of the best sources of omega-3 fatty acids available to Canadians and contains oil from pure Antarctic krill, tiny crustaceans that thrive in the frigid waters of the Antarctic.

Omega-3 and krill oil
Omega-3 is a form of health-promoting polyunsaturated fat that is essential for the human body and helps to promote vascular, heart and cognitive health. Cold water seafood like salmon, mackerel, herring and krill are among the best sources of omega-3 fatty acids, in addition to some plants and oils like flax seed. Our bodies can't make omega-3 fatty acids so we have to rely on dietary sources.

"The best way to get omega-3 fats is to eat two or more servings of fatty fish a week. However, for some people, getting enough omega-3 fat through dietary sources alone can be challenging," says Lucia Weiler, registered dietitian and nutrition consultant. "As a dietitian I encourage my clients who may not be getting an adequate amount of omega-3 fat through their diet to consider taking a quality omega-3 supplement like MegaRed."

There are different types of omega-3 fatty acids and it helps to get the right omega-3 fat combination to optimize the health benefits. Some people find that traditional fish oil supplements may cause indigestion, unpleasant odour and aftertaste. Krill oil is absorbed more readily by the body because much of the omega-3 fatty acids are bound to phospholipids (not triglycerides), and dissolves in the stomach allowing for the body to more quickly absorb the omega-3 without any unpleasant odour or aftertaste.

MegaRed is a new soft gel pill that is easy to swallow with no unpleasant odour or fishy aftertaste. It is available in Canada at most major grocery and drug stores. For more information on MegaRed, please visit:

MegaRed is a proud supporter of the Heart and Stroke Foundation
MegaRed and the Heart and Stroke Foundation are working together to help Canadians make health last and live healthy lives free of heart disease and stroke. According to the Heart and Stroke Foundation, every seven minutes a Canadian will die from heart disease or stroke. That's unacceptable. With the sale of every bottle of MegaRed, a contribution will be made to the Heart and Stroke Foundation to help them continue to tangibly improve the lives of Canadians through preventing disease, saving lives and promoting recovery. It will also support the Foundation in achieving their ambitious goal of reducing Canadians' rate of death from heart disease and stroke by 25 per cent by 2020.

"The Heart and Stroke Foundation thanks MegaRed for its generous support," says Geoff Craig, Chief Marketing and Communications Officer, Heart and Stroke Foundation.  "We are pleased to be working together to improve the health of Canadians from coast to coast."

About Reckitt Benckiser
Reckitt Benckiser is a leading international consumer products company in the Health, Hygiene and Home Care categories. Reckitt Benckiser (Canada) Inc. is headquartered in Mississauga, Ontario.

Image with caption: "Omega 3 Fatty Acid - A Form of Health-Promoting Polyunsaturated Fat Essential for Human Life (CNW Group/Reckitt Benckiser)". Image available at:

SOURCE: Reckitt Benckiser

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Sasha Babakhanova
Hill + Knowlton Strategies

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