MegaRed and the Heart and Stroke Foundation are working together to
improve the health of Canadians
TORONTO, Feb. 5, 2014 /CNW/ - Today, Reckitt Benckiser announced the
availability of MegaRed in Canada, a new 100 per cent krill oil
supplement that offers Canadians the essential omega-3 fatty acids to
help maintain a healthy lifestyle. MegaRed is one of the best sources
of omega-3 fatty acids available to Canadians and contains oil from
pure Antarctic krill, tiny crustaceans that thrive in the frigid waters
of the Antarctic.
Omega-3 and krill oil
Omega-3 is a form of health-promoting polyunsaturated fat that is
essential for the human body and helps to promote vascular, heart and
cognitive health. Cold water seafood like salmon, mackerel, herring and
krill are among the best sources of omega-3 fatty acids, in addition to
some plants and oils like flax seed. Our bodies can't make omega-3
fatty acids so we have to rely on dietary sources.
"The best way to get omega-3 fats is to eat two or more servings of
fatty fish a week. However, for some people, getting enough omega-3 fat
through dietary sources alone can be challenging," says Lucia Weiler,
registered dietitian and nutrition consultant. "As a dietitian I
encourage my clients who may not be getting an adequate amount of
omega-3 fat through their diet to consider taking a quality omega-3
supplement like MegaRed."
There are different types of omega-3 fatty acids and it helps to get the
right omega-3 fat combination to optimize the health benefits. Some
people find that traditional fish oil supplements may cause
indigestion, unpleasant odour and aftertaste. Krill oil is absorbed
more readily by the body because much of the omega-3 fatty acids are
bound to phospholipids (not triglycerides), and dissolves in the
stomach allowing for the body to more quickly absorb the omega-3
without any unpleasant odour or aftertaste.
MegaRed is a new soft gel pill that is easy to swallow with no
unpleasant odour or fishy aftertaste. It is available in Canada at most
major grocery and drug stores. For more information on MegaRed, please
MegaRed is a proud supporter of the Heart and Stroke Foundation
MegaRed and the Heart and Stroke Foundation are working together to help
Canadians make health last and live healthy lives free of heart disease
and stroke. According to the Heart and Stroke Foundation, every seven
minutes a Canadian will die from heart disease or stroke. That's
unacceptable. With the sale of every bottle of MegaRed, a contribution
will be made to the Heart and Stroke Foundation to help them continue
to tangibly improve the lives of Canadians through preventing disease,
saving lives and promoting recovery. It will also support the
Foundation in achieving their ambitious goal of reducing Canadians'
rate of death from heart disease and stroke by 25 per cent by 2020.
"The Heart and Stroke Foundation thanks MegaRed for its generous
support," says Geoff Craig, Chief Marketing and Communications Officer,
Heart and Stroke Foundation. "We are pleased to be working together to
improve the health of Canadians from coast to coast."
About Reckitt Benckiser
Reckitt Benckiser is a leading international consumer products company
in the Health, Hygiene and Home Care categories. Reckitt Benckiser
(Canada) Inc. is headquartered in Mississauga, Ontario.
Image with caption: "Omega 3 Fatty Acid - A Form of Health-Promoting Polyunsaturated Fat Essential for Human Life (CNW Group/Reckitt Benckiser)". Image available at: http://photos.newswire.ca/images/download/20140205_C7634_PHOTO_EN_36276.jpg
SOURCE: Reckitt Benckiser
For further information:
Hill + Knowlton Strategies