Distinctive compact SUV receives renowned 'iF product design award'
ahead of market launch Award jury praises 'transformation of design
making Kia desirable'
Kia Soul on sales on North America and due to go on sale across Europe
SEOUL, Jan. 28, 2014 /CNW/ - The new Kia Soul, which celebrated its
European premiere at the Internationale Automobil-Ausstellung (IAA) in
Frankfurt in 2013, has been awarded the 'iF Product Design Award'.
In securing the prestigious iF design accolade, the second generation of
the cult compact SUV - which is already on sale in North America and
will go on sale across Europe in March - continues the award-winning
ways of its predecessor.
In 2009, the original Kia Soul was the first car by a Korean brand to
receive the distinguished 'red dot design award'. Since then, a total
of 16 design prizes have been awarded to Kia models between these two
With a distinctive design, the Kia Soul has many fans all around the
globe: since the end of 2008, more than 760,000 people have purchased
the first-generation model.
The new Kia Soul was created by the Kia design team under the
supervision of Peter Schreyer, President and Chief Design Officer of
Kia Motors Corporation and Hyundai Motor Company. Many of the design
elements of the muscular Kia Track'ster concept (presented at the 2012
Chicago Auto Show) are incorporated in the second-generation Kia Soul
and characterise its modern design - although it is still recognisable
as Kia's iconic compact SUV.
"The great challenge we faced when designing the second model generation
was to preserve the strong, individual character that made the Kia Soul
so successful, and at the same time give the design new impulses", says
Peter Schreyer. "That is why I am so pleased about this prize, because
it proves how impressively our design team has performed this task. The
new Kia Soul is a lot more mature in appearance, and the bold,
distinctive personality of this model is highlighted even more."
New platform, improved driving dynamics - and scope for individual
Despite the similarity in appearance to the original Kia Soul, the
second -generation model is a completely new car. None of the exterior
body panels are carried over, and the spacious interior has also been
completely redesigned. It gives the occupants even more leg and head
room, uses more high quality materials and offers a comprehensive range
of comfort features.
New Soul also excels in its low noise level and refinement. One of the
factors behind the car's many improvements is the new platform, which
is similar to that of the Kia cee'd and which gives the new Kia Soul
noticeably improved driving dynamics. For the European market, there is
a choice of two modern 1.6-litre engines; a gasoline direct injection
(132 PS / 97 kW) and a turbodiesel (128 PS / 94 kW).
Like its predecessor, the new Kia Soul offers a wide range of
customisation options. Depending on the trim level and optional
equipment, these include, for example, a choice of different interior
colour schemes. The new Soul is also the first Kia model for which the
roof can be ordered in a contrasting colour, while a new SUV Styling
Pack (available in Europe and general markets*) - featured on the iF
design award-winning car - introduces distinctive piano black bumper
garnish, side skirts, wheel arches and a black painted roof.
The iF product design award
Since it was launched in 1953, the annual iF product design award has
been one of the world's most important prizes for excellence in design.
The award has its origins in the 'Formgerechte Industrieerzeugnisse'
(Good Industrial Design) product shows initiated by Hannover Messe and
is now one of the world's largest design competitions. The iF design
award now includes two further competitions (the iF communication
design award and iF packaging design award).
In 2014, companies from 55 countries participated in the iF design
award, submitting 3,249 designs in 17 categories to the iF product
design award, which is by far the largest of the three iF competitions.
The new Kia Soul was honoured in the 'Transportation Design' category.
The official presentation ceremony for the 2014 iF product design awards
will take place on 28 February 2014 in Munich during the 'Munich
Creative Business Week'. All the winning products will be on display
for the first time at the new iF design exhibition in Hamburg's
HafenCity. Additionally, all winners can be seen on the website www.ifdesign.de and can now also be viewed with the new iF design smartphone app.
* 'General markets' include the regions of Central and South America,
the Caribbean, Asia (excluding China and Korea), the Pacific, Middle
East and Africa.
Kia Motors Corporation (www.kia.com) - a maker of quality vehicles for the young-at-heart - was founded in
1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7
million Kia vehicles a year are produced in 10 manufacturing and
assembly operations in five countries which are then sold and serviced
through a network of distributors and dealers covering around 150
countries. Kia today has around 48,000 employees worldwide and annual
revenues of over US$43 billion. It is the major sponsor of the
Australian Open and an official automotive partner of FIFA - the
governing body of the FIFA World Cup™. Kia Motors Corporation's brand
slogan - "The Power to Surprise" - represents the company's global
commitment to surprise the world by providing exciting and inspiring
experiences that go beyond expectations.
Kia Canada Inc. (www.kia.ca - www.facebook.com/kiacanada) a maker of quality vehicles for the young-at-heart is a subsidiary of
Kia Motors Corporation (KMC) which was founded in 1999 and sells and
services high quality, class leading vehicles like the Soul, Forte,
Optima and Sorento through a network of 184 dealers nationwide. Kia
Canada Inc. employs 161 people in its Mississauga, Ontario headquarters
and four regional offices across Canada, with an all-new
state-of-the-art facility in Montreal. Kia's brand slogan "The Power to
Surprise" represents the company's global commitment to surprise the
world by providing exciting & inspiring experiences that go beyond
SOURCE: KIA Canada Inc.
For further information:
National Public Relations and Corporate Partnerships Manager
Kia Canada Inc.