SAINT-EUSTACHE, QC, July 9, 2012 /CNW Telbec/ - H Grégoire, Canada's Car Superstore, proudly announces it has drafted Canadiens
player David Desharnais as official spokesperson for the company!
Following several months of social media buzz and a major interactive
contest, "Guess who HGregoire's draft pick is?", H Grégoire today proclaimed its partnership with this talented and
highly respected centre. Indications are that David Desharnais will
answer to two M. Therriens - Michel and Michelle - this year!
This young hockey player - aged 25 years - embodies the primary values
upheld by Quebec's leader in used car sales. "David exemplifies tenacity and determination, and he's a hard worker who
has never become complacent, yet maintains an optimistic outlook. He
has managed to transform qualities usually seen as weaknesses into
assets that set him apart and have made him what he is today: one of
the best hockey players of his generation," declared Michelle Therrien, Vice President, Marketing at H Grégoire.
David is one of the Canadiens' top scorers - a sportsman and team player
who thrives on leadership and shared victories. This stellar player,
much appreciated by his fellow team members and Habs fans, will prove a
strong asset to the H Grégoire banner!
Over the next year, H Grégoire plans to roll out a highly aggressive
marketing campaign intended specifically to showcase the potential of
this new spokesman. "The viral power of social networks made our Choix du repêchage (Draft
pick) contest a truly major success! Our fans will be thoroughly
spoiled, since a number of other contests are scheduled for the near
future. Without giving too much away, let's say that future lucky
winners may find themselves face to face with David over a good meal.
Just follow us through our Facebook page, our Twitter feed and our
website as well as in our superstores, of course!" added Michelle Therrien.
ABOUT H GRÉGOIRE, CANADA'S CAR SUPERSTORE
Founded in 2003, H Grégoire, Canada's Car Superstore, the specialist in
used vehicle sales, has forged itself a niche in record time as the
industry leader in Quebec. In pursuing growth today through brand
development and the opening of multiple franchises, the company has
invested more than $63 million and created over 500 direct and indirect
Image with caption: "David Desharnais (CNW Group/MEGACENTRES H. GREGOIRE)". Image available at: http://photos.newswire.ca/images/download/20120709_C7107_PHOTO_EN_16050.jpg
Image with caption: "David Desharnais (CNW Group/MEGACENTRES H. GREGOIRE)". Image available at: http://photos.newswire.ca/images/download/20120709_C7107_PHOTO_EN_16121.jpg
SOURCE MEGACENTRES H. GREGOIRE
For further information:
Vice President, Marketing
450 472-7272, extension 182