New hire announcements at Groupe Média TFO

TORONTO, Jan. 21, 2016 /CNW/ - Groupe Média TFO's presence in the French-language digital learning industry is significantly strengthened with the promotion of Julie Caron as its new Chief Digital Learning Officer and the appointment of Magalie Zafimehy as its new Chief Marketing Officer.

"I'm delighted to welcome Julie Caron and Magalie Zafimehy into our executive team," said Glenn O'Farrell, CEO of Groupe Média TFO. "As Canada's premium media producer, aggregator and distributor of French-language educational content, we have the mission to provide high-quality content to Francophones and Francophiles. Together with the entire Groupe Média TFO team of very dedicated individuals, we will work relentlessly to provide innovative, customized and user-friendly access to the very best French-language digital content for learning audiences in Ontario, across Canada and beyond."

Digital learning
Julie Caron, a highly regarded educator with more than 20 years' experience in the field, will take on the newly created position of Chief Digital Learning Officer. "The potential role of education is limitless," said Caron. "TFO Digital Learning's vision is to build strong digital learning communities by providing an outstanding experience to educators, teachers, students, and parents."

"Julie's deep understanding and expertise in the educational field, combined with her digital outlook, make her a formidable leader," said O'Farrell. "She is well equipped to lead TFO's new digital learning vision to the next level and the levels beyond."

Marketing
Seasoned digital marketing expert Magalie Zafimehy has been appointed as TFO's Chief Marketing Officer. "I'm proud to take on this role," said Zafimehy. "We have achieved a tremendous digital shift in the last few years by making Groupe Média TFO one of the key leaders in the public media space. I look forward to pushing the boundaries of innovation and significantly increasing our presence across all key markets."

"Magalie has over 18 years of solid experience achieving strong outcomes in digital marketing," said O'Farrell. "She is the dream candidate to rethink, redevelop and passionately infuse new dynamism into our suite of educational brands and products. Her leadership will directly contribute to the growth, impact and footprint of Groupe Média TFO's digital media odyssey."

About Groupe Média TFO
Groupe Média TFO is a premium destination for audiences seeking educational and cultural content in French. It offers stimulating experiences and award-winning content, always at the forefront of digital learning.

TFO serves 2 million students and 30 000 teachers across Ontario and Canada. It operates the number one French-language Youtube Channel in Canada. TFO has received awards and accolades from Austin and Amsterdam (Kidscreen Awards, Gémeaux, Caissies, IBC Awards, SXSW Film Design Awards and more).

SOURCE Groupe Média TFO

For further information: Information and interviews: Touria Karim, T : 416.968.8225, C: 416.453.4388, tkarim@tfo.org


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