New HEAT® herbicide gets growers off to the best start

MISSISSAUGA, ON, Feb. 13, 2012 /CNW/ - Having seen the benefits of using a non-Group 2 herbicide in their pre-seed/pre-emerge burndown, Western Canadian growers are expanding their use of one of BASF's newest herbicides before they plant their crops this year.

HEAT® herbicide, tank mixed with glyphosate, is the fastest pre-seed, pre-emerge and chemfallow burndown herbicide available. It is designed to control the toughest broadleaf weeds up to the 8-leaf stage. It can be applied to fields before a number of different cereal or pulse crops.

"Growers want to start their crops off right," says Joel Johnson, BASF Brand Manager for Western Herbicides. "HEAT kills weeds fast and effectively so you can plant your crops in the cleanest field possible."

Because of its unique design within this new family of Group 14 chemistry, HEAT controls glyphosate-resistant and Group 2-resistant broadleaf biotypes. With its multiple modes of action when tank mixed with glyphosate, HEAT is an important part of a weed-resistance management plan. The new herbicide dramatically improves your glyphosate control because of its unique mobility within the weed that complements glyphosate, and provides the fastest, sharpest and most sustainable control of broadleaf weeds including large, tough-to-control weeds.

According to BASF Technical Development specialist, Mark Oostlander, resistance is a growing concern, as more and more weeds are reported to be resistant. A population of resistance weeds can grow to the point of becoming the dominant biotype very quickly.

"Utilizing multiple modes of action is your best defence against weeds," says Oostlander. "Crop rotation, combined with a diverse herbicide approach, is more important that ever."

More HEAT product information is available at www.agsolutions.ca/heat

About the BASF Crop Protection division
With sales of €4.0 billion in 2010, BASF's Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF's Crop Protection division is to be the world's leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com or follow us on twitter: www.twitter.com/basfagro.

Always read and follow label directions.

HEAT is a registered trade-mark of BASF SE, used with permission by BASF Canada Inc.

© 2012 BASF Canada Inc.

SOURCE BASF Canada Inc.

For further information:

Joel Johnson
BASF Canada Inc.
(289) 360-6041
joel.d.johnson@basf.com

Jo Ann Robinson
ON Communication Inc.
(519) 963-1946
joann@on-communication.biz


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