OTTAWA, Aug. 24 /CNW Telbec/ - Espial(R), a leader in on-demand TV
software and solutions, today announced the availability of a new
whitepaper. This paper argues that an open browser, such as Espial
TV Browser, ensures the widest, fastest adoption of Over-The-Top
(OTT) services by best addressing the requirements of both content
service providers and Connected TV manufacturers.
Today's over-the-top (OTT) TV services are available from Content
Service Providers (CSPs) such as Netflix,
and others. CSPs typically build customized, embedded applications to
deliver their services with brand differentiation and security.
While this approach is attractive for CSPs, there is a real risk that
it will eventually slow down market adoption of OTT services. As the
number of connected TV's increases, it will become more difficult for
TV manufacturers to keep up with the volume of customized, embedded
applications. They will become overwhelmed with integrating and
delivering upgrades and updates to the CSPs custom applications.
Similarly, CSPs find it increasingly unrealistic to support the broad
array of web-enabled devices they will want to target with their
By adopting an open browser strategy, content service providers and TV
manufacturers can achieve the best possible performance, lowest total
cost of ownership, least risk to deployment, and the highest
scalability - all on a platform that can meet their needs today and
The open browser is best positioned to support the future requirements
of broadband and the world of interactive TV where interaction with
applications, programs, movies, games, social and virtual worlds opens
a wide range of revenue opportunities.
the whitepaper at
a promotional video on Espial TV Browser:
our detailed production overview video:
"As broadcast and broadband continue to converge, we anticipate a
proliferation of services bringing Web content and applications to the
TV set over the next few years, as various players seek to enrich the
traditional viewing experience. Indeed, initiatives which are led by
broadcasters and/or content owners rather than telcos, such as Project
Canvas in the UK or HbbTV in continental Europe, and the growing
availability of Internet-connected TV sets will raise consumer awareness
of hybrid TV services. The use of open browser technologies will
facilitate the economies of scale needed by key players within the value
chain to accelerate the deployment of these services, whilst stimulating
innovation and reducing development costs, thus driving mass market
adoption." stated Cesar Bachelet, Senior Analyst at Analysys
"In our work with leading TV manufacturers, chipset vendors and content
service providers, we quickly recognized the current approach to
enabling Connected TVs with CSP content was simply unsustainable" noted
Dilshan De Silva, Director Product Management, Espial. "It is paramount
that the industry adopts an open browser so we can easily scale the web
video experience for the Connected TV market."
Connected TV, WebTV, Over-The-Top, OTT, BML, HTML5, Adobe Flash 10.1,
W3C, IPTV, Cable TV, HbbTV, Adobe Flash, Open IPTV Forum, WebKit, AcTVila
Espial is a leading supplier of on-demand TV software to the cable,
telecommunications, and hospitality and consumer electronics industries.
Its IPTV middleware, Video-on-Demand and TV browser solutions provide
superior service delivery, advanced service innovation tools and
flexible support for diverse pay-TV business models. Over 7 million
licenses of its high performance, open and patented software are in use
across the world. Espial is headquartered in Ottawa, Canada and has
offices in the United States, Europe and Asia. For more information
please call +1.613.230.4770 or visit href="www.espial.com">www.espial.com.
Follow Espial on twitter and facebook.
SOURCE Espial Group
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Inquiries from press or analysts:
t: +1-613-230-4770 x1145