SURREY, BC, May 9, 2013 /CNW Telbec/ - The Canadian century-old arts and
crafts retail chain DeSerres opened a new store—its 31th in Canada and
3rd in B.C.—in Surrey in April and is celebrating today its official grand
opening. The store features a refreshing and innovative design concept,
providing a unique shopping experience that will inspire creativity.
This more than $1.8 million investment by DeSerres will create some 15
jobs in the local community. This new store opening is in line with the
company's expansion plan in order to build a network of some 40 stores
within the next few years. The new DeSerres store is located at 7635
King George Blvd in Surrey, B.C.
The store's inspiring new design concept laid out on a surface of 10,000
square feet showcases DeSerres' wide range of products in order to
satisfy everyone's innate need to express their creativity. Surrey
being Canada's fastest growing city, it's rapid expansion and the
dynamic qualities of its population made it an ideal location for a new
DeSerres store with contemporary flair. A special celebration to mark
the grand opening for the general public will take place starting today
until Sunday, May 12.
Marc DeSerres, President of DeSerres and the third-generation family
member to head the company, says: "We have created a new store concept
to help serve young families in the area and allow customers of all
ages to satisfy their desire to learn, create and discover. We hope
that DeSerres will be a place that the people of Surrey and its
surroundings go to be inspired and to find a variety of products for
children and adults alike. After all, we are all young at art."
DeSerres caters to a variety of customers interested in fine arts and
graphic arts and has developed a strong niche for children, with a wide
selection of creative toys and games, which is the company's
fastest-growing sector. Recognized for the expertise of its staff,
DeSerres offers a distinctive shopping experience by providing its
customers with added-value advice to better guide them through an array
of more than 40,000 products. Mr. DeSerres and his team of buyers
travel around the globe to find unique products and to purchase
directly from the manufacturers in order to ensure DeSerres customers
benefit from fair prices.
For more than 100 years, DeSerres has made every effort to nurture
people's creative spirit. As a "must" destination, DeSerres is the
leading Canadian retailer of arts and crafts supplies, creative toys
and games, framing and decorative items. An extensive network of
international suppliers and a selection of 40,000 products help
position the company as one of the industry leaders. Each store is a
veritable treasure trove, offering a unique shopping experience that
encourages customers to learn, discover and share their passions. A
driving force of creativity in Canada, DeSerres continues to expand
across the country and now has a total of 31 stores, in addition to its
virtual store at DESERRES.CA.
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