- Walmart partners with THE SOCIAL for monthly in-show segments and
seasonal integrations -
- Topical daily gabfest airs live weekdays at 1 p.m. (2 p.m. AT) on CTV
and CTV Mobile, with encores at 2 p.m. ET on CTV Two and 7 p.m. ET on
To tweet this release: http://bit.ly/13ZK0RN
TORONTO, Aug. 14, 2013 /CNW/ - CTV announced today the premiere date of
its brand new original daily talk series THE SOCIAL. The network invites viewers to sit down, grab a coffee, and join the
conversation weekdays at 1 p.m. (2 p.m. AT) following local news beginning Monday, Sept. 2 (visit CTV.ca to confirm local broadcast times). Co-hosted by a distinct group of
lively women with varying perspectives, THE SOCIAL joins Canada's #1 daytime lineup with news anchor Melissa Grelo (@melissagrelo, relationship expert Cynthia Loyst @cynthialoyst), Canada's foremost gossip blogger Lainey Lui (@LaineyGossip, and entertainment reporter Traci Melchor @stayfabulous).
CTV also announced today its first sponsorship for the series - a
premier, custom, 52-week partnership with Walmart that will include
monthly in-show segments as well as seasonal integrations to help viewers stretch their budget. Walmart is also partnering with THE SOCIAL to recognize and reward inspirational Canadian moms as part of its
third annual 'Mom of the Year' campaign. The 'Mom of the Year'
partnership will include in-show integrations and a co-branded promo
spot featuring talent from THE SOCIAL which will encourage viewers to go online and nominate a special mom in
their lives with the winner receiving $100,000 for the charity of her
**Media Note** Download photography of the cast of THE SOCIAL at BellMediaPR.ca. For a behind-the-scenes look at the hosts at their photo shoot, click here.
"THE SOCIAL is the perfect complement to our strong and diverse roster of daytime
programming," said Phil King, President, CTV Programming and Sports.
"Touching on the most talked-about subjects of the day, THE SOCIAL is sure to not only capture the attention of our viewers, but also
involve them in the conversation."
"Anchored by four engaging hosts who will get Canadians talking and a
top-notch production team, Bell Media In-House Productions is ready to
deliver a second hour of not-to-be-missed original daytime content,"
said Rick Brace, President, Specialty Channels and CTV Production.
"THE SOCIAL is like the lunch date with friends you wish you had time for every
day," said Michelle Crespi, Executive Producer, THE SOCIAL. "Viewers will laugh, learn, and connect. Plus, the conversation lives
on 24 hours a day on TheSocial.ca and on our various social media platforms."
The Hosts on THE SOCIAL:
"People are going to be shocked, I think, about who is liberal about
things and who's not so liberal." - Melissa
"When the four of us get together, it's kind of an explosion." - Cynthia
"We love our friends and we are supportive of them - but that doesn't
mean we see eye-to-eye all the time." - Lainey
"Coming together and being better for it, that's what THE SOCIAL is about." - Traci
The Hosts on Each Other:
"Not only is she funny and her comments always poignant, they're so well
timed she should be a comedian." - Melissa on Traci
"She's fierce, she's opinionated, she's a bit snarky, and she's
unapologetic." - Cynthia on Lainey
"She's professional, and she's capable. She is kind of like the
discussion boss." - Lainey on Melissa
"And then there's Cynthia. Articulate. Brilliant." - Traci on Cynthia
THE SOCIAL delivers an innovative forum for viewers to debate and discuss the
topics of the day by interacting with the co-hosts through Twitter, Facebook, Instagram, and Pinterest. Each show kicks-off with a round-table chat featuring the buzz-worthy
subjects Canadians are talking or Tweeting about, including headlines
of the day, celebrity news, and trending topics. The round-table is
followed by lifestyle segments inspired by viewers, while celebrity
guest co-hosts will also stop by to join the panel discussions.
THE SOCIAL airs weekdays at 1 p.m. (2 p.m. AT) on CTV, 2 p.m. ET on CTV Two, and 7 p.m. ET on E! THE SOCIAL also airs live on CTV Mobile (visit CTV.ca to confirm local broadcast times), as well as on demand across CTV's
digital platforms: including CTV.ca, TheSocial.ca, the CTV App, the CTV Mobile channel on Bell Mobile TV, and through video on demand partners such as
Bell Fibe TV following the broadcast.
SOCIAL MEDIA LINKS:
About THE SOCIAL
Produced by Bell Media In-House Productions, THE SOCIAL brings a fresh, daily, perspective on the up-to-the-minute news, pop
culture and lifestyle topics that matter most to Canadians in a
socially interactive format. The series is co-hosted by Melissa Grelo,
Lainey Lui, Cynthia Loyst, and Traci Melchor. Michelle Crespi is
Executive Producer. Laura Scarfo is Supervising Producer. Nanci Maclean
is Executive Director, Bell Media Production. Catherine MacLeod is
Senior Vice-President, Specialty Channels, Bell Media. Rick Brace is
President, Specialty Channels and Bell Media Production. Mike Cosentino
is Senior Vice-President, Programming, CTV Networks. Phil King is
President, CTV Programming and Sports.
CTV is Canada's #1 private broadcaster. Featuring a wide range of
quality news, sports, information, and entertainment programming, CTV
has been Canada's most-watched television network for the past 12 years
in a row. CTV is a division of Bell Media, Canada's premier multimedia
company with leading assets in television, radio and digital. Bell
Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest
communications company. More information about CTV can be found on the
network's website at ctv.ca.
Image with caption: "THE SOCIAL co-hosts (L to R) Cynthia Loyst, Traci Melchor, Melissa Grelo, and Lainey Lui (CNW Group/CTV)". Image available at: http://photos.newswire.ca/images/download/20130814_C6019_PHOTO_EN_29858.jpg
For further information:
Emily Alonzo, CTV and CTV Two, 416.384.2664 or email@example.com
Christy Sullivan, CTV and CTV Two, 416.384.3624 or firstname.lastname@example.org