Premium Stroller Dazzles in 18 Customizable Combinations
FORT MILL, S.C., Feb. 10, 2014 /CNW/ - Parents looking to blend high fashion with high function have met their perfect strolling companion in the new BRITAX Affinity. The sleek stroller allows parents to select from 18 brilliant fabric and frame color combinations to customize a premium fashion statement. Engineered to stroll and designed to strut, the Affinity combines the innovative design synonymous with the BRITAX name with panache and style that will turn heads.
Each of the six versatile color packs – offered in polished tones like "Cool Berry" purple, "Blue Sky," "Cactus Green," "Red Pepper," "Fossil Brown" and "Black" – includes a canopy, shoulder and buckle pads, basket liner and machine-washable padded seat liner. These premium fabrics are tailored to the clean lines of the Affinity's modern, streamlined frame, available in three chic hues – black, silver and white.
BRITAX crafted each of the Affinity's vibrant fabrics by blending fashion trends and research to keep parents on the forefront of design. The "Cool Berry" color pack, for example, is a nod to the "radiant orchid" shade of Pantone's "2014 Color of the Year."
"The Affinity's refined design combines exceptional comfort and durability with thoughtful details and sophisticated flair to reflect personal taste," said Brandon Miller, Senior Product Manager at BRITAX. "Parents can mix and match to create a stroller that is both elegant and enviable. And with the six stroller color pack options and three frame styles, they can customize again and again – for a second child, for a changing season or just for fun."
High-end details like the Affinity's forward- and rear-facing seat, included rain and sun covers, compact fold, adjustable suspension system and leg rest bring the style that parents crave to the function they need. Accessories like the Cozy Toes insulated shell – available in the full spectrum of Affinity fashions – keep baby warm and dry. The seat's four recline positions and five-point safety harness allow baby to ride comfortably and safely from birth using the Affinity Bassinet or an infant car seat – and in the stroller seat starting at six months – up to 24.9 kilograms. The under-seat storage basket, oversized canopy with ventilation window, air-filled tires and articulating handle with leatherette trim complement the thoughtful engineering with details to simplify every lifestyle.
"The Affinity's smooth ride keeps babies and parents content and comfortable without sacrificing style," said Miller. "With its convenient CLICK & GO integrated adapter system, the Affinity can form travel systems with the BRITAX Affinity Bassinet or BRITAX infant car seats. These flexible systems allow parents to securely and conveniently transport their children between stroller, car and home."
The BRITAX Affinity ($629), Color Packs ($99.99 each), Bassinet ($199.99) and Cozy Toes ($79.99) will be available online and in independent and major retailers this spring. The stroller is part of the full BRITAX line of car seats, strollers and accessories. For more information about BRITAX, visit www.BRITAX.ca, or find BRITAX on Facebook, Twitter , YouTube or Pinterest.
About BRITAX Child Safety Inc.
BRITAX manufactures and markets a full line of premium car seats, strollers, baby carriers and accessories. Since its founding in Britain in 1939, the company has established itself as a trusted juvenile products brand, known for a commitment to thoughtful, innovative engineering of safe, top-quality and intuitively designed products.
In 2011 BRITAX acquired BOB Trailers, Inc. This addition reflects the company's commitment to offering a full line of strollers to meet the modern family's lifestyle needs. BRITAX and BOB offer versatility and a lifespan beyond one child.
BRITAX USA is located in Fort Mill, SC and employs more than 200 people. For more information, visit www.BRITAX.com.
For further information:
Kate Clark, BRITAX Child Safety, Inc., (704) 409-2269, kate.clark@BRITAX.com, or Molly Reynolds / Kristen Johnson, Sikich Marketing & Public Relations, (312) 541-9300 (ext. 107 / 115), firstname.lastname@example.org, email@example.com