"Mega Bloks® First Builders™ Let's Build!" new mobile app now available for free on iTunes
MONTREAL, July 19, 2012 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB)
recently launched their free mobile app "Mega Bloks® First Builders™ Let's Build!" which encourages parents and children to build and play together with
the world-leading Mega Bloks® First Builders™ preschool construction
This fun and engaging app features block by block animated instructions
for a selection of over 20 block models including colorful animals,
boats, vehicles and more. With surprising visuals and sound effects,
Mega Bloks® First Builders™ Let's Build!" encourages learning through building and promotes the development of
fine motor skills in children aged 1+.
"Touch technology via smartphones and tablets is becoming more common in
our everyday lives and is giving us new ways of extending our play
experience", said Vic Bertrand, Chief Innovation Officer at MEGA
Brands. "Our new app provides ideas for Mega Bloks creations that
parents and toddlers can build together, stimulating creativity and
encouraging interactive quality time for families."
On top of providing preschoolers with an enhanced play experience,
parents will also be able to share their creations with their family
and friends through the app via email, Facebook and Twitter.
The "Mega Bloks® First Builders™ Let's Build!" app is now available in 5 languages: English, French, Spanish, Italian
and German, and is FREE to download for iPhones, iPod Touch and iPads!
About Mega Bloks® First Builders™
Over 25 years of creativity and fun for young children keeps getting
better -- New for Fall 2012, MEGA Brands introduces: Mega Bloks® First
Builders™, the new collective name for all preschool blocks designed
for little ones, aged 1+. Mega Bloks® First Builders™ are a young
child's gateway to the joys and wonders of construction toys and are
the perfect tools for educational, imaginative play. The blocks are big
and easy for little fingers to assemble as they build and rebuild. A
new brand implemented worldwide on all Mega Bloks first block products,
Mega Bloks® First Builders™ introduces a fresh graphic look along with
many new friendly characters and personalities. In addition, all bags
from this line are eco-friendly PVC FREE and practical for storage.
Mega Bloks® First Builders™ products are designed to stimulate
preschoolers' imaginations and to help develop learning and fine motor
skills through discovery and creative play.
About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer
engaging creative experiences for children, families and collectors
through innovative, well-designed, affordable and high-quality
products. Visit: megabrands.com for more information.
The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board
Dudes are trademarks of MEGA Brands Inc. or its affiliates.
Image with caption: "Mega Bloks First Builders -Let's Build! app icon (CNW Group/MEGA BRANDS INC.)". Image available at: http://photos.newswire.ca/images/download/20120719_C9196_PHOTO_EN_16312.jpg
SOURCE MEGA BRANDS INC.
For further information:
Communications Specialist - MEGA Brands
Tel: (514) 333-5555 ext. 2507