Pink products still available in CIBC branches in support of the Canadian
Breast Cancer Foundation CIBC Run for the Cure on Sunday, October 4
TORONTO, Sept. 21 /CNW/ - CIBC (CM: TSX; NYSE) is pleased to announce that proceeds from its CIBC Pink Collection have surpassed the $1 million mark. Thanks to the generosity of CIBC clients and employees across Canada, the sale of pink collection products has been raising more than $24,000 a day to help create a future without breast cancer.
The CIBC Pink Collection includes branded items such as stainless steel water bottles, pink wallets, black dog leashes and dog collars, pink flag pens, premium chocolate bars, and fold-up eco bags. The top selling items have been the fold-up eco bags, pink wallets and the water bottles.
One hundred per cent of net proceeds will go to the Canadian Breast Cancer Foundation to support breast cancer research, education and awareness programs.
"Our clients and employees continue to demonstrate their commitment to creating a future without breast cancer and the Canadian Breast Cancer Foundation CIBC Run for the Cure," said Sonia Baxendale, CIBC's Senior Executive Vice-President and President of CIBC Retail Markets. "We are thrilled with the results of our CIBC Pink Collection this year, and we encourage everyone to continue to fundraise and get involved in this year's Run. With two weeks to go, there's still time to make a difference."
About the Canadian Breast Cancer Foundation CIBC Run for the Cure
Our largest employee fundraising activity, this is the country's premier fundraising event dedicated to creating a future without breast cancer. In 2008, more than 170,000 Canadians raised $28.5 million including more than 13,500 CIBC employees and volunteers who raised $3 million for this important cause. The Run is an extraordinary single-day experience that unites more than 170,000 Canadians in 56 communities across the country. Together, we are raising millions of dollars to fund innovative and relevant breast cancer research, education, and awareness programs in the communities where you live.
CIBC is committed to supporting causes that matter to our clients, our employees and our communities. We aim to make a difference in communities through corporate donations, sponsorships and the volunteer spirit of employees. With a strategic focus on youth, education and health, and employee commitment to causes including the Canadian Breast Cancer Foundation CIBC Run for the Cure, the CIBC Children's Foundation and United Way, we are investing in the social and economic development of communities across the country. In 2008, CIBC group of companies contributed more than $36 million worldwide to charitable and non-profit initiatives. Of this, more than $27 million was invested in Canada to support national, regional and local organizations. To learn more, visit www.cibc.com/pas
About the Canadian Breast Cancer Foundation
The Canadian Breast Cancer Foundation is the leading national volunteer-based organization dedicated to creating a future without breast cancer. The Foundation works collaboratively to fund, support, and advocate for: relevant and innovative breast cancer research; meaningful education and awareness programs; early diagnosis and effective treatment; and a positive quality of life for those living with breast cancer. For more information, visit www.cbcf.org.
For further information: For further information: Doug Maybee, Director, CIBC External Communications & Media Relations, (416) 980-7458, firstname.lastname@example.org