Recycling capacity already over 75%
LAUSANNE, Switzerland, Sept. 11, 2012 /CNW/ - Nestlé Nespresso SA, the
pioneer and reference of the premium portioned coffee segment, today
announced two important developments in its commitment to aluminium
sustainability. Firstly the company has reached its 75% capsule
recycling capacity objective one year ahead of plan. In addition, Nespresso joined IUCN and other partners in the presentation of the Aluminium
Stewardship Initiative at the World Conservation Congress in Jeju,
"Aluminium as a material is indispensable for guaranteeing the quality
of our exceptional coffee. Moreover aluminium is indefinitely
recyclable. That is why we make it easy for our consumers to return
their used aluminium capsules - either through national schemes or our
own collection systems," commented Richard Girardot, CEO of Nestlé
Nespresso SA. "Even as a relatively small user of aluminium, we see the
next stage of our commitment to aluminium sustainability as playing an
active part in the multi-stakeholder ASI process together with our
Making it easy for consumers to recycle used capsules
In 2009, as part of its Ecolaboration™ programme, Nespresso committed to put collection systems in place to triple its capacity to
recycle used capsules to 75%. Bureau Veritas - a global leader in
compliance assessment and certification services - has verified and
certified this recycling capacity worldwide. As of 30 June 2012, the
official capacity worldwide stands at 76.4%, surpassing its initial
commitment to triple capacity.
"Nespresso started with a dedicated recycling system in its home market,
Switzerland, back in 1991. Now 21 years later more than 20 countries
have Nespresso recycling systems. We have invested heavily to make recycling as easy
as possible for our consumers to return their capsules so that the
aluminium can be re-used," said Guillaume Le Cunff, Director of
International Marketing and Sustainability of Nestlé Nespresso SA.
Key to reaching the company's commitment of increasing capacity has been
the development of specific Nespresso recycling solutions where national packaging recycling schemes have not
been available. Those tailor-made solutions include:
Collection points at Nespresso points of sales and capsule delivery
Collection points in municipal waste collection points
Courier recovery of used capsules when new capsules are delivered
To date, Nespresso has installed about 20,000 dedicated capsule collection points in 19 of
its markets. Additionally, Nespresso has been able to work constructively with established national
packaging schemes in Germany, Sweden and Finland.
Moreover, Nespresso has leveraged innovations in technology and developed new partnerships
to improve recycling of aluminium in general and its used capsules in
particular. "In France, for example, working through Club des
Emballages Légers en Acier et Aluminium (CELAA), we have invested in
the use of eddy current technology to improve the efficiency of
aluminium packaging recovery," said Mr Le Cunff.
A unique sustainable aluminium value chain process
Since 2009, Nespresso has been taking its leadership beyond recycling. Nespresso is working with the IUCN, civil society organizations and aluminium
industry leaders to create a standard for aluminium sustainability by
2014 within the framework of the Aluminium Stewardship Initiative.
"It is important for everyone in the value chain to take responsibility
for promoting the responsible use of aluminium," said Gerard Bos, Head,
Global Business and Biodiversity Programme of IUCN. "Nespresso has
played a leading role in calling industry to initiate a responsible
aluminium standard and has put in place its own successful programs to
encourage aluminium recycling by its customers and build recycling
capacity for its capsules."
More information of the Nespresso Ecolaboration™ sustainability commitments can be found at http://www.nestle-nespresso.com/ecolaboration, with details on the Nespresso capsule recycling initiative in: http://www.nestle-nespresso.com/ecolaboration/sustainability/capsules. Details on ASI can be found at http://www.aluminium-stewardship.org/media
Notes to Editors
The "recycling collection capacity" (collection capacity) is represented
by the percentage of capsules sold to Nespresso consumers who have accessible collection options for their used
capsules for the purpose of recycling.
About Nestlé Nespresso SA
Nestlé Nespresso SA is the pioneer and reference for highest-quality
portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in more than 50 countries and has more than 7 000 employees.
In 2011, it operated a global retail network of 270 exclusive
boutiques. For more information, visit the new Nestlé Nespresso
corporate website: http://www.nestle-nespresso.com.
SOURCE: Nestle Nespresso SA
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