NAVTEQ Introduces Intermediate Maps for Colombia and Peru


    
    Enables development of basic routing and location-based services




    
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<p><location>BOGOTA</location>, <chron>Oct. 7</chron> /CNW/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions announced today at the ESRI Latin America User Conference availability of Intermediate Maps for <location>Colombia</location> and <location>Peru</location>.  Intermediate Maps represent the best third party data available in a country.  Intermediate Map coverage for <location>Colombia</location> includes over 82,000 km of roads and over 48,000 Points of Interest (POIs).  The Intermediate Map for <location>Peru</location> includes over 77,000 km of roads and approximately 12,000 POIs.</p>
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<p>Intermediate Maps are a separate class of map data provided by NAVTEQ to support customers who are interested in introducing LBS applications in emerging markets.  Allowing for basic route calculation, the Intermediate Map offering is an important tool for customers who need a faster time-to-market in key regions of the world.</p>
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<p>While Intermediate Maps do not adhere to the same specifications or required verification as the company's flagship NAVTEQ® map, customers appreciate the consistently exceptional technical service and support they have come to expect from NAVTEQ, a leading provider of comprehensive digital map data.</p>
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<p>"<location>Colombia</location> and <location>Peru</location> are evolving as growing markets for our customers who develop navigation and location-based solution applications," stated Helder Azevedo, general director for Latin America for NAVTEQ.  "Providing them with best available maps delivered in NAVTEQ formats presents them with a stepping stone to take advantage of commercial opportunities while developing applications that can later be ported for use in fully navigable NAVTEQ maps when they become available."</p>
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<p>NAVTEQ has a strong commitment to the Latin America region providing approximately 1.8 million kilometers of coverage and over 2.5 million POIs through their offerings of fully navigable NAVTEQ maps for <location>Argentina</location>, <location>Brazil</location>, <location>Chile</location>, <location>Venezuela</location> and <location>Mexico</location>.  NAVTEQ maps, an industry benchmark for accuracy and quality, use a standard global data specification as a foundation to build new coverage areas.  This build strategy includes the collection and verification of up to 260 attributes making the maps highly suited for turn-by-turn navigation guidance applications.  Additional enhanced 3D visual content is also available to enable improvement in orientation and decision making by end-users of navigation systems at key decision points in the navigation experience.</p>
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    About NAVTEQ
    
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<p>NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world.  NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.</p>
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    NAVTEQ is a trademark in the U.S. and other countries. All rights
reserved.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO)




    

For further information: For further information: Kim Isele of NAVTEQ, +1-312-894-7719, kim.isele@navteq.com; or Bob Richter, +1-212-802-8588, bob@richtermedia.com, for NAVTEQ Web Site: http://www.navteq.com

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