National Entrepreneurship Sentiment Survey Reveals Small Businesses Surviving
in Economic Downturn
"We believe these findings are an encouraging indicator of things to come in the small business community across
GoForth Institute partnered with Angus Reid Strategies to create the National Entrepreneurship Sentiment Survey, to be conducted twice yearly. Speaking with over 4,000 entrepreneurs across
Canada's entrepreneurs are looking ahead to the next year with expectations for improvement. One in four entrepreneurs surveyed reported having sold fewer products or services in the past 12 months, but one in three now expect to sell more products or services in the coming year. Thirty-nine percent of entrepreneurs surveyed expect to create a new product, service or technology.
"These findings prove that the entrepreneurial spirit is still alive and well in
The positivity didn't stop there. Even after such a tough year in business, 99% of surveyed entrepreneurs indicated they feel proud when looking at the results they've achieved in their business, and even more felt they are ultimately responsible for the success of their own business. Canadian entrepreneurs feel strongly the future is looking brighter, with 84% of respondents believing whatever happens in their business, they will be able to handle it. Despite the challenges the recession has brought, 60% of Canadian entrepreneurs believe the current global recession is creating new opportunities for small business.
Results are based on a margin of error of plus or minus 2.9%, nineteen times out of twenty.
To learn more about the National Entrepreneurship Sentiment Survey or its key findings, visit GoForth Institute's website at www.goforthinstitute.com.
About GoForth Institute
GoForth Institute is a private, nationwide institute dedicated to entrepreneurial education. As the only centre of its kind in
For further information: For further information: Sarah Geddes, Sass Communications Inc., T: (403) 802-0200, E: [email protected]
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