MONTREAL, March 6, 2015 /CNW Telbec/ - Each year, just in time for the holidays, National Bank offers an exclusive product in its branches across Canada in support of the Breakfast Club of Canada, which recently celebrated its 20th anniversary. Since it first became involved in the cause in 2005, National Bank has raised more than $4.1 million.
"National Bank is proud of its association with the Breakfast Club of Canada, now in its 10th year. By serving children a nutritious breakfast in a nurturing environment, the Club seeks to promote engagement, foster learning and help children develop self-confidence. This approach is reflected in our very own One for Youth program. Through this program, and many other targeted initiatives, we have invested $12 million for youth over the past five years," stated Lise‑Anne Amyot, Vice-President – Brand and Client Experience.
For the 10th annual fundraising campaign, employees and clients of National Bank could purchase fine chocolate, produced specially for the campaign by Chocolats Geneviève Grandbois. More than $360,000 was collected!
The involvement of National Bank, combined with the contribution of thousands of donors, helps the Breakfast Club maintain its services in existing clubs and extend the scope of its mandate to as many children as possible. This organization serves 16,772 children across Quebec daily. Last year, close to 25 million breakfasts were provided by 11,000 volunteers in Canada.
Each year, National Bank supports hundreds of Canadian organizations through donations and sponsorships. It is particularly committed to young people through its One for Youth program, ensuring they are healthy and have the tools they need to become engaged citizens committed to building a better world. To learn more about the initiatives supported by the Bank and its employees, visit youth.nationalbank.ca.
About National Bank of Canada
With $214 billion in assets as at January 31, 2015, National Bank of Canada (www.nbc.ca), together with its subsidiaries, forms one of Canada's leading integrated financial groups. The Bank has more than 20,000 employees and is widely recognized as a top employer. Its securities are listed on the Toronto Stock Exchange (TSX: NA). Follow the Bank's activities via social media and learn more about its extensive community involvement at clearfacts.ca and commitment.nationalbank.ca.
SOURCE National Bank of Canada
For further information: (The telephone number provided below is for the exclusive use of journalists and other media representatives.): Jean-François Lauzon, Advisor - Public Affairs, National Bank, Tel.: 514-394-6097