TORONTO, Dec. 21 /CNW/ - MyScreen Mobile, Inc. (MyScreen) (Pink Sheets:
MYSL) (Frankfurt: WICI) today announced that they have launched with
Tigo in Guatemala,
"The launch in Guatemala demonstrates our ability to customize the
platform and our offering as well as showing the flexibility of our
deployment options to meet each mobile operator's needs", stated
MyScreen CEO Michael O'Connor. "TIGO decided to launch a full suite of
mobile advertising services with a user friendly registration process.
We are very pleased that our technology has seamlessly integrated into
the Tigo CRM platforms in such a short period of time to deliver this
exact experience." O'Connor continued.
"MyScreen's Premium End of Call technology was the perfect compliment to
the other services we are offering, and allows us to provide a premium
user experience to our Smartphone customers" said Alvaro Mendez the
Head of Mobile Advertising at TIGO in Guatemala. "We are very pleased
with the feedback we are getting from both subscribers to the service,
and from Advertisers."
MyScreen is now deployed in Mexico, Brazil, Argentina and Turkey with
several countries under development. MyScreen's technology differs from
the other mobile advertising services that are available; MyScreen
Full-screen, visually engaging graphics that accurately convey the
advertisers' brand image.
A non-shared advertising environment that provides brand exclusivity.
MyScreen ads are delivered at the end of every call and offer better
visibility and recall.
Our consumers an opportunity to respond directly to the ads with
MyScreen's proprietary "ad value hot key" functionality. MyScreen ads
have generated click through rates (CTR's) that exceeded 20 percent.
MyScreen greatly outperforms Internet CTR's, which are widely known to
average less than 1 percent. According to the latest industry data, the
average CTR is only 1 percent.
Individually targeted ads to match each subscriber's self-created
demographic and socio-economic profile, making the ads highly relevant
to their unique stated interests and lifestyles.
Incentive-based, with subscribers accumulating reward points for every
ad they view on their phones. Points are redeemed in exchange for
telecom or other value added services. Exclusive "made-for-MyScreen"
offers, such as free trial products or special promotional pricing, are
provided by participating advertisers.
Moreover, MyScreen's mobile advertising solution is designed to
integrate seamlessly without interrupting regular call behaviors.
Subscribers choose the type of content and ads they receive from
categories such as sports, entertainment, lifestyle and health.
Advertisers can use MyScreen's unique "ad value hot keys" to raise
brand awareness, launch products and services, promote special offers,
generate traffic to retail locations, improve customer loyalty and
drive sales. MyScreen has secured agreements with operators who
currently have 224 million mobile subscribers under contract and
expects that number to more than double during the next 12 months.
MyScreen (Pink Sheets: MYSL) (Frankfurt: WICI) is a first-of-a-kind
mobile advertising technology platform that provides advertisers with a
new channel for reaching consumers. Its unique patent-pending
technology delivers full-screen, incentive-based ads directly to the
mobile phones of opt-in subscribers. As mobile innovators, MyScreen has
forged extensive advertiser and operator relationships and functions as
an industry advocate. Through its mobile marketing consultancy, the
MyScreen Agency, the company collaborates with traditional ad agencies
and brand advertisers to optimize their mobile advertising programs.
For more information, visit www.MyScreen.com.
SOURCE MYSCREEN MOBILE INC.
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